Job Description

At KNOT, we're redefining fashion by making it instantly accessible - delivering the coolest trends from top brands like Snitch, *The Souled Store, Off Duty, WTFlex, Uptownie, Campus Sutra, Bonkers, and more, straight to Gen Z doorsteps in just 60 minutes. Founded by IIT Bombay graduates, we combine innovation with trendsetting energy to not just follow fashion - but shape it.

We're on the hunt for a Performance Marketing Lead who lives and breathes data and creativity, and adrenaline-pumped campaigns. You'll be the brains behind the clicks - driving growth, optimizing funnels, and making sure every rupee spent brings in results. If you thrive on cracking algorithms, scaling experiments, and seeing numbers climb in real time, this one's got your name on it.

What you'll do:

- Plan, launch & optimize paid campaigns across Meta, Google, and other platforms

- Define, track and constantly improve on KPIs across channels - ad spends, CAC, ROAS, etc.

- Build content strategy for top, mid and bottom funnel ads to optimise ROAS

- Run A/B tests to optimise creatives, audiences & landing pages

- Build strong brand presence to drive sales

- Qualitatively assess the sales across brands and build strategies to boost slow moving SKUs

- Dive deep into metrics and dashboards to extract insights that drive scale

- Build new marketing channels (Twitter, Snapchat, YouTube Shorts, influencer marketing, etc.)

- Collaborate with the creatives team to create engaging and relevant ad copy to boost campaign conversion and drive results

- Produce daily reporting of key performance indicators (KPIs) to identify issues and opportunities for growth

We want you, if you :

- Have 4-5 years of experience in digital marketing

- Proficient in advertising platforms like Meta and Google Ads

- Can understand metrics across the funnel like Reach, Impressions, CPM, CPV, CTR, ROAS, etc.

- Have strong analytical skills and ability to interpret data to make informed decisions

- Knowledge of consumer behaviour, audience segmentation, and brand positioning

- Experience with fashion marketplaces.

- Proven experience in Social Media Analytics, Reporting of Social Media Data

-

6-day work culture - we're in build mode and moving fast

-

Job Location:

Mumbai

Brownie points

Have worked with D2C brands (preferably in fashion)

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,500,000.00 per year

Benefits:

Paid sick time Provident Fund
Work Location: In person