Job Description

Job Title: Performance Marketing Manager

Location:

Andheri east

Department: Performance

Marketing

Manager

Reports To:

COO/CEO

Type:

Full-time

Job Summary

We are seeking a data-driven, results-oriented

Performance Marketing Manager

to lead and optimize our paid marketing initiatives. This role requires a strong understanding of performance channels (including search, social, display, and affiliate), analytics, and conversion strategies to drive growth, lead acquisition, and ROI.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across multiple platforms (Google Ads, Meta, LinkedIn, Programmatic, etc.) Manage budgets and bid strategies to maximize ROAS and CPA efficiency Analyse campaign data, A/B test creatives/landing pages, and generate performance reports Collaborate with creative and content teams to develop high-performing ad assets Monitor competitor campaigns and industry trends to identify growth opportunities Own performance tracking tools (Google Analytics, Meta Pixel, conversion tracking, etc.) Implement and oversee remarketing, lookalike audiences, and funnel strategies Collaborate with the product and sales teams to align marketing strategies with business goals Evaluate new tools and platforms for potential adoption Lead generation and business opportunities generation from various digital platforms.

Requirements

Bachelor's degree in Marketing, Business, or related field 3-6 years of experience in performance/digital marketing Proven track record of managing ROI-positive campaigns across paid media channels Expertise in tools like Google Ads, Facebook Ads Manager, Google Analytics, Data Studio, and marketing automation tools Strong analytical mindset with proficiency in Excel, Sheets, or BI tools Experience with A/B testing, attribution modelling, and conversion rate optimization (CRO) Strong communication skills and ability to collaborate cross-functionally Experience in B2B / SaaS / e-commerce (depending on your industry)

Preferred Qualifications

Graduate /MBA Marketing Google Ads or Meta certification Experience managing agencies or freelancers Familiarity with SEO, email marketing, or organic growth tactic
Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Schedule:

Day shift
Work Location: In person