to drive the performance marketing efforts across key platforms like Google Ads and Facebook Ads. The ideal candidate should have at least 3 years of hands-on experience in digital marketing, particularly in paid campaigns, and have worked in a digital marketing agency environment.
Key Responsibilities
Campaign Strategy & Execution
: Develop, implement, and optimize paid media strategies across Google Ads, Facebook Ads, and other performance marketing channels.
Data Analysis & Reporting
: Track, analyze, and report on the performance of digital campaigns, adjusting strategies based on insights to maximize ROI.
Budget Management
: Manage and allocate campaign budgets effectively to achieve business objectives.
Audience Targeting
: Leverage audience insights to optimize campaigns and increase customer acquisition.
Collaboration
: Work closely with cross-functional teams (creative, content, product) to align marketing efforts with overall business goals.
Testing & Optimization
: Conduct A/B testing and other optimization techniques to improve ad performance.
Stay Updated
: Keep up with the latest trends and updates in performance marketing, tools, and platform algorithms.
Skills & Qualifications
Minimum 3 years of experience in performance marketing.
In-depth knowledge of
Google Ads
and
Facebook Ads
.
Hands-on experience working at a
digital marketing agency
.
Strong analytical skills and experience using tools like Google Analytics, Facebook Insights, etc.
Prior Team Handling Skills of 3+ People.
Proven track record of successful campaign management and optimization.
Excellent communication and collaboration skills.
Ability to think strategically and execute effectively.
Job Types: Full-time, Permanent
Pay: ?40,000.00 - ?60,000.00 per month
Benefits:
Health insurance
Paid time off
Provident Fund
Work Location: In person
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