About the Role We are looking for a Performance Marketing Manager with at least 5 years of proven experience in running and scaling digital ad campaigns. The ideal candidate will have a deep expertise in Meta and Google Ads, with strong analytical skills to optimize ROI and drive measurable growth. Prior experience in fashion, retail, or lifestyle brands is a strong plus.
Key Responsibilities
Campaign Strategy & Execution Plan, launch, and optimize paid media campaigns across Meta (Facebook/Instagram) and Google (Search, Display, Shopping, YouTube).
Manage campaign budgets, pacing, and bid strategies to maximize ROI.
Continuously test creatives, audiences, placements, and bidding methods. Analytics & Optimization Monitor campaign performance daily and provide actionable insights.
Track and report on KPIs such as CAC, ROAS, CTR, and conversion rates. Use data-driven insights to optimize full-funnel performance.
Attribution & Tracking Implement robust tracking, attribution, and pixel setups across platforms.
Work closely with analytics/tech teams to ensure accurate data flow.
Cross-Channel Synergy Collaborate with content, growth, and design teams to align ad creatives with brand goals.
Explore emerging ad platforms to diversify performance channels. Innovation & Scaling Stay updated on platform changes, new ad formats, and industry best practices.
Drive experiments to identify scalable acquisition strategies.
Regularly report on campaign performance and recommend actionable improvements.
Requirements
5+ years of hands-on experience managing high-performance campaigns.
Advanced knowledge of Meta Ads Manager and Google Ads (Search, Display, Shopping, YouTube). Strong understanding of tracking, attribution models, and analytics platforms (Google Analytics, GA4, Looker, etc.).
Ability to analyze large datasets and translate insights into actionable strategy. Experience with fashion/retail/lifestyle brands (preferred).
Strong project management and communication skills.
Bonus if you have Ownership of multi-million-dollar media budgets.
Opportunity to scale performance marketing for a fast-growing lifestyle/fashion brand. Competitive salary and performance-based incentives.
A collaborative, innovative, and high-growth work environment.
Job Type: Full-time
Work Location: In person
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