Job Description

Job Title:

Paid Ads Manager

Location:

Kochi (Kakkanad), Kerala - On-site

Department:

Performance Marketing

About SpiderWorks Technologies

SpiderWorks Technologies is a leading full-service digital marketing & software solutions agency based in Kochi, Kerala. They deliver services such as digital advertising, SEO/SEM, social media, web & mobile app development, custom software, and more. spiderworks.in+2Qoruz+2
With over a decade of experience (since ~2005) and a strong presence in Kerala's digital marketing ecosystem, the company emphasises creativity, data-driven performance, and delivering meaningful ROI to clients. Bdir+1
As the Paid Ads Manager, you'll play a key role in shaping and executing paid media strategy to drive growth for both the agency's clients and the company's internal brand initiatives.

Key Responsibilities

Plan, execute, monitor and optimise paid advertising campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), LinkedIn Ads, and other relevant channels. Conduct audience research, segmentation, targeting strategies (including lookalikes, retargeting/remarketing) to maximise conversion and ROI. Coordinate with creative/design/content teams to produce effective ad creatives, landing pages, ad copy, and test variations. Manage campaign budgets, bidding strategies, ROAS metrics, CPA, CPL, and other key performance indicators. Set up and manage conversion tracking: pixels, UTM tagging, analytics dashboards, attribution modelling. Analyse campaign performance, produce detailed reports and actionable insights; recommend strategy revisions and optimisations. Conduct A/B tests (creative, copy, audience, landing page) to continually improve performance. Stay updated on industry trends, platform algorithm changes, new ad-formats and recommend adoption. Work closely with client teams (if agency side) or internal brand teams to align paid media efforts with business objectives, sales funnels, and broader marketing strategy. Occasionally support client pitches and strategic planning for new business or internal campaigns.

Qualifications & Skills

Bachelor's degree in Marketing, Business, Communications or related field. 5+ years of hands-on experience managing paid media campaigns with measurable results. Strong working knowledge of Google Ads, Meta Ads Manager (and preferably LinkedIn, YouTube, Display networks). Experience in setting up conversion tracking, analysing data, and optimising campaigns based on metrics like CPA, ROAS, LTV. Excellent analytical skills, comfortable working with data, spreadsheets, dashboards (Google Analytics, Data Studio, etc). Solid copywriting and creative briefing ability; collaboration mindset. Good communication skills -- able to articulate campaign strategy, results and recommendations to stakeholders. A proactive attitude, self-starter, comfortable working in a fast-paced agency environment with multiple campaigns and clients.

Preferred:

Certification(s) such as Google Ads Certification, Meta Blueprint. Experience in an agency environment or handling multiple clients across industries. Familiarity with landing-page optimisation, CRO (Conversion Rate Optimisation) principles, A/B testing tools (e.g., Unbounce, Hotjar). Exposure to cross-channel marketing (organic + paid), basic SEO understanding. Knowledge of marketing automation tools, CRM integration. Experience working in a digital marketing agency in India
Job Types: Full-time, Permanent

Benefits:

Health insurance Provident Fund
Work Location: In person