is a growing educational institution in Calicut, dedicated to helping students achieve their academic and career goals through expert guidance and modern learning methods.
Job Summary:
We are looking for a talented
Performance Marketing Manager
to handle paid advertising campaigns and generate quality leads for our courses. You will manage ads on platforms like Facebook, Instagram, Google, YouTube, and more, targeting both Indian and GCC markets.
Key Responsibilities:
Plan and manage paid ad campaigns on
Meta (Facebook, Instagram), Google (Search, Display, YouTube)
, and others
Run campaigns for both
India and GCC regions
Analyze audience behavior and campaign data to improve results
Optimize for
Cost Per Lead (CPL)
,
Cost Per Acquisition (CPA)
, and
Return on Ad Spend (ROAS)
Test different ad creatives, landing pages, and audience segments
Work with the content and design teams to create ad materials
Monitor and adjust campaigns daily based on performance
Prepare weekly/monthly reports with key insights
Do keyword research and competitor analysis
Coordinate with the admissions team to ensure lead quality
Requirements:
2+ years of experience in performance marketing
Knowledge of Meta Ads, Google Ads, and other platforms
Strong skills in data analysis and reporting
Ability to work with creative and sales teams
Job Type: Full-time
Schedule:
Day shift
Location:
Calicut, Kerala (Preferred)
Work Location: In person
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