Job Description

Key Responsibilities:

Develop and execute performance marketing strategies across platforms like Meta, Google, and others to achieve business goals. Manage advertising budgets, with a minimum of ?1 lakh per client on Meta ads, and optimize campaigns to maximize ROI and scale performance. Analyze data to identify trends, insights, and opportunities for campaign optimization. Collaborate with the creative team to develop compelling ad creatives and copy. Stay updated on platform changes, industry trends, and competitor strategies. Monitor KPIs such as CTR, CPC, ROAS, and CPA, and create actionable reports for stakeholders. Conduct A/B testing on creatives, audiences, and bidding strategies to improve performance. Implement and oversee tracking mechanisms to ensure accurate attribution and measurement. Coordinate with cross-functional teams to align marketing efforts with overall business goals. Train and mentor junior team members in best practices and platform strategies.

Qualifications:

Any bachelor degree 2+ years of experience in performance marketing, with a proven track record of managing and scaling campaigns. Expertise in Meta Ads Manager, Google Ads, and other paid advertising platforms. Experience handling a minimum ad budget of ?1 lakh per client in Meta ads. Strong analytical skills with experience using tools like Google Analytics, Data Studio, and Excel. Hands-on experience with eCommerce platforms, particularly Shopify. Proven success in driving results for eCommerce brands. Ability to handle multiple campaigns and meet tight deadlines. Excellent communication skills in English and Malayalam.
Job Type: Full-time

Pay: ?30,000.00 - ?45,000.00 per month

Ability to commute/relocate:

Chalakudi, Kerala: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

What is the Maximum monthly Ad spend handled in Meta Ads?
Education:

Bachelor's (Preferred)
Experience:

Lead generation: 1 year (Preferred) E-Commerce: 2 years (Preferred) Digital marketing: 2 years (Preferred)
Language:

English (Preferred)
Work Location: In person