Job Description

Job Title: Performance Marketer

Location: Bengaluru

Industry: Hospitality & Luxury Leisure

Experience: 7+ years (Service Industry mandatory)

About the Role

Sila Leisure is looking for a data-driven Performance Marketer with a proven track record in scaling paid campaigns for service-led brands. The ideal candidate understands consumer intent in hospitality, travel, and experiential businesses and can translate performance insights into consistent bookings, leads, and revenue growth.

You will own the complete paid marketing funnel--from strategy and execution to optimization and reporting--across multiple Sila Leisure properties.

Key Responsibilities

Performance Strategy & Execution

? Plan, execute, and optimize paid campaigns across Meta, Google Ads, YouTube, Display & OTA platforms

? Drive direct bookings, inquiries, event leads, and brand visibility

? Build full-funnel strategies (Awareness ? Consideration ? Conversion ? Retargeting)

Industry-Specific Performance Marketing

? Work on hospitality-focused campaigns including seasonal offers, festive campaigns, long weekends, weddings, corporate offsites, and experiential stays

? Understand travel intent, booking behavior, and price sensitivity in the service industry

Data, Tracking & Optimization

? Own campaign performance metrics: ROAS, CPA, CTR, CAC, Conversion Rate

? Set up and manage pixels, conversion tracking, GA4, GTM, and dashboards

? A/B test creatives, copies, landing pages, audiences, and offers

Creative & Cross-Team Collaboration

? Work closely with creative, social media, content, and design teams to build high-performing ad creatives

? Provide data-backed inputs for reels, carousels, videos, and static ads

? Align campaigns with on-ground offers, experiences, and property USPs

Budget & Reporting

? Manage monthly and quarterly ad budgets efficiently

? Prepare detailed performance reports with clear insights and next steps

? Continuously optimize spend for maximum ROI

Must-Have Requirements

? 7+ years of proven performance marketing experience

? Mandatory experience in service industry (Hospitality, Travel, Real Estate, Luxury, Events, D2C Services)

? Demonstrated success in scaling paid campaigns with strong ROI

? Hands-on expertise in Meta Ads & Google Ads

? Strong analytical mindset with deep understanding of performance metrics

? Experience driving bookings, leads, and high-intent conversions

Good to Have

? Experience with luxury or boutique hospitality brands

? Exposure to OTA marketing, influencer amplification & retargeting funnels

? Understanding of CRM tools, WhatsApp automation, and lead nurturing

? Ability to work in a fast-paced, multi-property environment

Why Join Sila Leisure?

? Work with premium boutique resorts and experiential properties

? High-impact role with ownership and creative freedom

? Opportunity to scale multiple luxury hospitality brands

Share your cv - 6366990335

Job Types: Full-time, Permanent

Pay: ₹60,000.00 - ₹70,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person