Job Description

Performance Marketing Manager (Real Estate)

Job Overview

We are seeking a highly skilled and data-driven

Performance Marketing Manager

to lead paid marketing initiatives for our real estate projects. The ideal candidate will be responsible for developing, executing, and optimizing digital marketing campaigns that drive qualified leads, site visits, and conversions.

Plan, execute, and optimize performance marketing campaigns across

Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube

. Manage budgets, bids, and ROI for all digital marketing channels. Track, analyze, and report on campaign performance using

Google Analytics 4 (GA4)

, CRM dashboards, and other analytics tools. Conduct

A/B testing

to optimize ad copy, targeting, and landing page experience. Drive

SEO, SEM, retargeting, and programmatic display campaigns

. Manage agency relationships and evaluate new digital marketing technologies or trends. Create

lead nurturing workflows

and integrate with CRM Sell.do. Monitor

CPL (Cost Per Lead)

,

CTR (Click-Through Rate)

, and

Conversion Ratio

to ensure performance KPIs are met. Stay updated on real estate market trends and competitor campaigns.

Skills & Qualifications

Bachelor's or Master's degree in Marketing, Business, or related field (MBA preferred).
Knowledge of

landing page CRO (Conversion Rate Optimization)

and

tracking pixels

3-6 years of experience in

Performance/Digital Marketing

, preferably in the

real estate sector

. Strong expertise in

Google Ads, Meta Ads, SEO tools, and Analytics platforms

. Proven experience managing

Rs. 1-3 lakh+ monthly ad budgets

. Excellent analytical, communication, and team collaboration skills. Knowledge of

landing page CRO (Conversion Rate Optimization)

and

tracking pixels

.

Preferred Tools

Google Ads | Meta Ads Manager | Google Analytics 4 | Google Tag Manager | SEMrush | Ahrefs | Canva | HubSpot/LeadSquared | Excel

Job Type: Full-time

Pay: ?60,000.00 - ?90,000.00 per month

Work Location: In person