to own, scale, and optimise paid acquisition across
Google Ads and Meta Ads (Facebook & Instagram)
. The role demands a strong analytical mindset, hands-on execution, and the ability to drive
high-quality leads generation for higher education programs
(UG, PG, Distance Learning, and Online Degrees)
at optimal CPL/ROAS
.
Key Responsibilities:
Google Ads (Core Focus)
Develop, manage, and optimize
Google Ads campaigns
for multiple universities and programs (e.g., NMIMS, Manipal, SMU, DY Patil, Bharati Vidyapeeth).
Plan, execute, and scale campaigns across:
Search
Display
YouTube
Performance Max
Conduct detailed Keyword research, match type strategy, and search intent mapping with competitor analysis, and audience targeting to generate qualified education leads.
Ad copy creation & A/B testing (RSA optimisation)
Landing page alignment for Quality Score improvement
Conversion tracking via
GA4, Google Tag Manager
Optimise for
CPL, CPA, ROAS
Budget allocation & bid strategy optimisation
Create, test, and refine
ad copies, creatives, and landing pages
for maximum CTR and conversion.
Track, measure, and report campaign performance using
Google Analytics, Tag Manager, and CRM integrations
.
Optimize campaigns to maintain a
low CPL (Cost Per Lead)
while improving
lead quality and conversion rate
.
Collaborate with content, design, and admissions teams to align campaigns with program objectives and admission cycles.
Stay updated with Google Ads algorithm changes, new features, and EdTech advertising trends.
Manage and allocate monthly ad budgets efficiently across multiple campaigns and geographies.
Ensure compliance with Google Ads policies and university marketing guidelines.
Meta Ads (Core Focus)