to plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate will be responsible for driving measurable business outcomes, maximizing ROI, and ensuring all campaigns are data-driven and performance-focused.
Roles & Responsibilities:
Campaign Strategy & Execution
Plan, implement, and manage digital marketing campaigns across channels such as Google Ads, Facebook/Instagram Ads, LinkedIn, YouTube, display, and programmatic platforms.
Develop strategies for lead generation, customer acquisition, and revenue growth.
Set clear KPIs and objectives for campaigns.
Performance Tracking & Optimization
Monitor campaigns daily/weekly and optimize performance based on key metrics (CTR, CPC, CPA, ROAS, conversion rate).
Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
Identify underperforming campaigns and implement corrective measures.
Budget Management
Plan and manage marketing budgets effectively across channels.
Ensure efficient allocation of resources to maximize ROI.
Analytics & Reporting
Analyze campaign performance using tools like Google Analytics, Ads Manager, SEMrush, or HubSpot.
Prepare detailed performance reports for senior management.
Provide actionable insights for improving campaigns and strategy.
Collaboration
Work closely with creative, content, and sales teams to align campaigns with business objectives.
Coordinate with agencies or external partners as needed.
Key Skills & Qualifications:
Bachelor's degree in Marketing, Business, or related field (MBA preferred).
Proven experience (3-5 years) in performance marketing or digital advertising.
Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and other digital channels.
Data-driven mindset with strong analytical skills.
Experience with marketing analytics tools and platforms.
Excellent communication and collaboration skills.
Ability to manage multiple campaigns simultaneously and work under deadlines.
Job Type: Full-time
Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
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