Job Description

About Songdew

Songdew

is India's leading platform for independent artists -- a digital space that empowers them to distribute, promote, and monetize their music. Our business is driven by high-intent, paid advertising and direct lead generation that converts to paid subscriptions via tele-calling support.

Role Overview

We are looking for a

Performance Marketing Manager

to lead and scale our paid advertising efforts across digital platforms. This role demands strategic thinking, strong execution, creative judgment, and deep analytical skills. You'll be responsible for planning, executing, and optimizing campaigns that drive measurable business growth -- with a specific focus on

lead generation and subscriber acquisition

.

You must have

proven experience with Google and Meta Ads

, and the ability to identify, test, and scale other platforms based on performance and relevance. You will be expected to lead

both the creative and analytical sides

of performance marketing.

Key Responsibilities

Performance Marketing Strategy

Define, implement, and manage high-performance marketing campaigns across

Google Ads and Meta Ads

(Facebook/Instagram). Strategically evaluate additional channels (e.g., Reddit, Quora, YouTube Shorts) for experimentation -- based on campaign fit and performance goals. Set and manage campaign objectives, targeting parameters, and bidding strategies to meet monthly growth goals.

Budget & Spend Management

Manage and optimize campaign budgets with a focus on

maximum ROI

and

lead quality

. Should have prior experience managing budgets of

?5 lakhs/month or more

on digital campaigns. Continuously allocate spends based on platform performance, seasonality, and business needs.

Campaign Optimization & Analytics

Leverage tools like

Google Analytics (GA4)

and platform dashboards to monitor KPIs such as CPL, CAC, ROAS, CTR, and lead-to-subscription conversion. Conduct

A/B testing

of creatives, formats, audiences, CTAs, and landing pages to improve performance outcomes. Build insights-based funnels and use real-time data to refine campaigns -- from ad click to conversion.

Creative Ownership

Independently conceptualize and build ad creatives

in collaboration with design teams or using tools like Canva. Ensure creatives align with campaign goals, avoid fatigue, and reflect Songdew's brand voice. Test visual styles, messaging variations, and formats tailored to different target segments.

Cross-functional Collaboration

Work closely with

telecalling/sales teams

to ensure lead quality matches conversion expectations. Share performance insights and creative learnings with internal stakeholders to align business and marketing strategy. Document performance frameworks, learnings, and playbooks to drive process efficiency and scale.

You're the Ideal Fit If You Have:

Educational Qualification

Bachelor's or Master's degree in Marketing, Business, or a related field. MBA preferred.

Expertise in Paid Platforms

2+ years of experience running and scaling campaigns on

Google Ads and Meta Ads

, with hands-on ownership. Clear understanding of campaign formats, platform nuances, and audience segmentation.

Strategic Thinking

Ability to plan channel mix, allocate budgets, set performance benchmarks, and pivot strategy based on real-time insights.

Analytical Acumen

Comfortable using

GA4

, ad platform tools, and conversion tracking systems. Skilled in analyzing campaign data and turning insights into actionable strategies.

Creative & Executional Excellence

Demonstrated ability to

conceptualize, test, and refresh creatives

across formats. Understands the balance between

performance messaging

and

brand identity

.

Brand Affinity

Appreciation for

independent music, creator culture, and community-first platforms

is a strong plus.

Growth Mindset

Works independently, takes initiative, and thrives in fast-moving, purpose-led environments. Comfortable with testing, failing fast, and optimizing for long-term scale.
Job Type: Full-time

Pay: ?500,000.00 - ?600,000.00 per year

Application Question(s):

What has been the average monthly budget you've managed in your recent paid marketing campaigns? How would you rate your proficiency in using Google Analytics (GA4)? Are you able to design basic creatives yourself using Canva or any similar design tools (e.g., Adobe Express, Crello)? Rate yourself on a scale of 1 to 10 (with 10 being most proficient). Are you open to working from the office in Udyog Vihar, Gurugram? Please specify your current notice period Please specify your last CTC, clearly mentioning the annual amount in INR
Work Location: In person