Performance Marketing Manager

Year    HR, IN, India

Job Description

Paid Acquisition & Optimization

Plan, execute, and optimize campaigns across

Google Ads (Search, Shopping), Meta Ads, YouTube, Display

, and other paid channels. Build and manage performance funnels for key segments: homeowners, contractors, interior designers, builders. Implement A/B tests for creatives, landing pages, CTAs, offers, and bidding strategies. Own weekly performance metrics: CAC, ROAS, conversion rate, cost-per-lead (CPL), and LTV.

2. Analytics & Reporting

Evaluate channel performance and identify opportunities to scale spend efficiently. Develop dashboards and provide actionable insights to leadership.

3. Creative & Content Collaboration

Work with design/content teams to create

ad creatives, videos, landing pages, and product storytelling

tailored for flooring audiences. Use insights from campaigns to refine messaging and value propositions.

4. Growth Strategy & Experimentation

Identify new growth channels: Manage experimentation roadmap (test new audiences, funnels, and offers). Lead retargeting and remarketing strategies to reduce drop-offs.

5. E-commerce & Lead Conversion

Optimize landing pages for conversions (speed, UX, product education, quote forms). Work with sales/ops to ensure high-quality lead flow and monitor post-click performance.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4927429
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    HR, IN, India
  • Education
    Not mentioned
  • Experience
    Year