Job Description

Location:

Gurugram

Experience:

5+ Years

Role:

Manager - Performance Marketing (Service Industry)

About the Role

We are looking for an experienced Performance Marketing Manager with a strong background in

paid advertising and lead generation

across multiple digital platforms. The ideal candidate must have solid experience in generating high-quality leads at an optimal

cost per lead (CPL)

and driving measurable ROI for service-based businesses.

Key Responsibilities

Plan, execute, and optimize

PPC campaigns

across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. Drive

lead generation

campaigns focusing on delivering qualified leads at the targeted CPL. Create, test, and optimize ad copies, landing pages, and campaign funnels. Monitor daily performance metrics such as

CPL, CTR, impressions, conversions, and ROI

. Manage monthly ad budgets and forecast results based on KPIs. Run campaigns across multiple formats -

Search, Display, YouTube, Retargeting, Discovery, Performance Max

, etc. Collaborate with sales and service teams to ensure lead-to-sale alignment. Conduct weekly and monthly performance reporting. Implement A/B testing strategies for improving conversions. Stay updated on new paid advertising trends, tools, and best practices.

Must-Have Skills

Strong experience in

Google Ads

(mandatory). Hands-on expertise in

PPC, paid advertising, performance campaigns, lead generation

. Knowledge of

cost per lead optimization, impression tracking, landing page optimization

. Experience using tools like Google Analytics, Tag Manager, Hotjar, CRM systems. Strong analytical skills and ability to interpret data-driven insights.

Good to Have

Experience with marketing automation tools. Knowledge of SEO and CRO. Agency-side experience is a plus.
Job Types: Full-time, Permanent

Pay: ?322,573.44 - ?1,017,672.45 per year

Benefits:

Leave encashment Life insurance Paid sick time Paid time off
Ability to commute/relocate:

Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

Current CTC Expected CTC
Experience:

Performance Marketing Manager: 5 years (Preferred)
Language:

English (Preferred)
Work Location: In person