Job Description

Performance Marketer - BotFit (Sector 60, Gurugram)

Join the team behind Gurugram's biggest Family Entertainment Center!

About BotFit

BotFit isn't just a play zone -- it's a world of fun, fitness, and family bonding. Spread across multiple zones (Cricket, Activity, Cafe, Lawn, Lounge), we host kids' birthdays, corporate events, and community carnivals -- powered by our mascots Jevika & Joy!

We're on a mission to make every family experience memorable -- and now we're looking for a

Performance Marketer

who can help us amplify our reach and bring more smiles every day.

Role Overview

As a

Performance Marketer

, you'll manage and optimize our digital ad campaigns, drive leads through CRM-integrated funnels, and collaborate with our creative & offline teams to ensure consistent growth across Meta, Google, and WhatsApp marketing.

Key Responsibilities

Plan, execute & optimize paid campaigns across

Meta Ads, Google Ads, and YouTube

Integrate campaigns with

Odoo CRM, Gallabox (WhatsApp)

, and the

BotFit website

for lead tracking Set up and monitor

Meta Pixel & Event Manager

for accurate conversion tracking Collaborate with design & content teams to create engaging ad creatives and landing pages Analyze performance metrics, prepare weekly reports, and suggest actionable insights Manage remarketing campaigns and audience segmentation Coordinate with offline marketing teams for

event-based campaigns and local promotions

Requirements

1-3 years of experience in performance marketing (agency or brand-side) Hands-on experience with

Meta Business Suite

,

Google Ads

, and

CRM systems (preferably Odoo)

Strong analytical and reporting skills (Google Sheets / Excel proficiency) Basic understanding of

WhatsApp API & automation tools

(Gallabox or equivalent) Knowledge of

conversion optimization

,

UTM tracking

, and

lead funnels

Creative mindset with an eye for engaging content

Good to Have

Experience in

event marketing

or

family entertainment / kids' brands

Familiarity with

offline-to-online (O2O) marketing

integration Awareness of

local Gurugram market trends

Perks & Culture

Work with a

young, creative team

building India's coolest kids & family brand Opportunity to handle

large-scale events and influencer campaigns

Exposure to

cross-platform marketing

(Meta, CRM, WhatsApp, Offline) Fun workplace with live events, mascots, and laughter every day

Location:

Sector 60, Gurugram

Full-time (Work from Office)

Salary:

Competitive + Incentives based on performance

Job Type: Full-time

Pay: From ?35,610.30 per month

Experience:

Performance marketing: 1 year (Preferred)
License/Certification:

Performance Portfolio (Preferred)
Location:

Gurugram, Haryana (Preferred)
Work Location: In person