Job Description

We are seeking a

Performance Marketing Manager

with a proven track record in driving paid growth across digital channels for eCommerce or product-based brands. The ideal candidate is data-driven, strategic, and has hands-on experience in managing campaigns across platforms like Google Ads, Meta Ads.

You will be responsible for developing, executing, and optimizing performance marketing strategies to drive customer acquisition, conversion, and ROI.

Key Responsibilities:

Plan and manage end-to-end paid marketing campaigns across

Google (Search, Display, YouTube), Meta (Facebook/Instagram), and remarketing platforms

. Conduct regular

campaign analysis and A/B testing

to improve ROI, CAC, CTR, and CPA. Manage

monthly budgets

, ad spends, and ensure cost-efficiency with strong performance metrics. Work closely with the

creative, content, and product teams

to generate compelling ad creatives and messaging. Use tools like

Google Analytics, Meta Business Manager, Ads Manager, Amazon Seller Central

, etc. for reporting and insights. Monitor customer funnels and optimize landing pages in collaboration with web and UI teams. Stay updated on industry trends, competitor strategies, and platform algorithm changes.

Key Requirements:

Bachelor's degree in Marketing, Business, or a related field.

2+ years of experience in performance marketing

within an eCommerce or D2C product-based company. Strong understanding of

digital media buying, retargeting, audience segmentation, and conversion tracking

. Hands-on experience with

Google Ads, Meta Ads

, and marketplace advertising tools. Proficient in using tools like

Google Analytics, Tag Manager, Excel/Google Sheets, Hotjar

, etc. Strong analytical and communication skills with a passion for results.

Good to Have:

Experience with

email automation, affiliate marketing, or influencer marketing platforms

. Working knowledge of

SEO and organic growth strategies

. Experience in managing

performance dashboards and attribution models

.
Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹50,000.00 per month

Benefits:

Flexible schedule
Application Question(s):

Current CTC?
Experience:

Digital marketing: 2 years (Required)
Work Location: In person