Job Description

Job Title: Performance Marketing Manager - 2-4 Years of Experience

Job Type: Full-time (On-site)

Location: Delhi

Salary: As per market standards

Job Overview:

As a Performance Marketing Manager, you will be responsible for managing and optimizing

digital campaigns across Google Ads, primarily for clients in various industries. Your focus will

be on delivering measurable results, driving traffic, and generating high-quality leads while

managing budgets efficiently. Previous experience working within a digital agency or managing

campaigns for multiple clients is highly preferred.

Key Responsibilities:

? Plan, manage, and optimize paid digital campaigns across Google Ads (Search, Display,

Shopping, Video), ensuring high performance and meeting KPIs.

? Conduct in-depth keyword research, audience targeting, and bid management for high

ROI.

? Develop and execute A/B testing strategies to optimize ad creatives, landing pages, and

conversion rates.

? Monitor, analyze, and report on key performance metrics using tools such as Google

Analytics, and adjust campaigns as necessary to improve effectiveness.

? Generate detailed performance reports and actionable insights for clients, explaining

campaign results and recommending improvements.

? Collaborate with the creative team to develop engaging and optimized ad copy and

visuals.

? Stay up-to-date with industry trends and Google Ads best practices, implementing new

strategies to stay ahead of competitors.

? Manage campaign budgets, ensuring effective allocation of spend while maximizing

results.

? Conduct competitor analysis and identify growth opportunities across clients' markets.

Requirements:

? Minimum of 2-4 years of experience in managing Google Ads/PPC campaigns, ideally

within a digital agency or digital marketing environment.

? Strong knowledge of meta ads and SEO.

? Strong understanding of Google Ads (Search, Display, Shopping, Video), Google

Analytics, and related tools.

? Proven track record in delivering successful high-budget Google Ads campaigns with

measurable ROI.

? Strong analytical skills, with the ability to interpret campaign data and provide strategic

recommendations.

? Experience in keyword research, bid management, and performance optimization.

? Familiarity with A/B testing, audience segmentation, and remarketing strategies.

? Excellent communication skills and the ability to present complex data to clients clearly.

? Experience in healthcare marketing is an advantage, but not mandatory.

? Google Ads Certifications (preferred).

Job Type: Full-time

Pay: ?35,000.00 - ?50,000.00 per month

Benefits:

Paid sick time
Work Location: In person