Teachifyy is a UK-based teacher development organisation working across India to build classroom-ready, career-progressive educators for the early-years and preschool sector.
Role Overview
We are looking for a Performance Marketing Manager who understands that growth is not about chasing cheap leads--it's about attracting the right learner, at the right time, with the right message.
You will own end-to-end performance marketing across paid channels, optimise funnels, and drive predictable enrolments while protecting brand trust.
Key Responsibilities
Paid Growth & Acquisition
Plan, execute, and optimise paid campaigns across Meta, Google (Search, Display, YouTube), and other relevant channels
Own CPL, CAC, ROAS, and enrolment conversion metrics
Scale what works; shut down what doesn't--quickly and decisively
Funnel & Conversion Optimisation
Optimise landing pages, lead forms, and counselling funnels
Work closely with design and content teams to test messaging, creatives, and offers
Improve lead quality, not just lead volume
Analytics & Reporting
Track performance using GA, Meta Ads Manager, Google Ads, and internal dashboards
Build weekly and monthly performance reports with clear insights and actions
Attribute revenue accurately across channels and cohorts
Experimentation & Testing
Run structured A/B tests on creatives, audiences, pricing angles, and positioning
Translate insights from Tier-2 / Tier-3 India behaviour into scalable campaigns
Budget Ownership
Manage and optimise monthly ad budgets with accountability for outcomes
Ensure efficient spend with clear visibility on returns
What We're Looking For
3-6 years of hands-on performance marketing experience
Strong experience with Meta and Google Ads (education, SaaS, or consumer brands preferred)
Deep understanding of funnels, attribution, and conversion optimisation
Data-driven mindset with strong judgement--not just dashboard watching
Experience marketing to Tier-2 / Tier-3 India audiences is a strong plus
Ability to balance growth with brand credibility
What This Role Is Not
Not a content-only role
Not influencer marketing
Not vanity metrics or lead-count chasing
This role is about revenue-backed growth.
Why Join Teachifyy
Work on a product with real social and career impact
High ownership and visibility in a growing organisation
Freedom to test, learn, and scale responsibly
Build systems, not just campaigns
How to Apply
Share your resume along with:
Channels you've scaled
Budgets you've managed
One campaign you're most proud of (and why)
email it to support@teachifyy.com
Job Type: Full-time
Pay: ₹17,793.28 - ₹73,296.21 per month
Work Location: Hybrid remote in Delhi Cantt, Delhi
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