Job Description

Senior Performance Marketing Manager / Senior Paid Media Specialist

Location: Jangpura, South Delhi

About the Role

We're looking for a Senior Performance Marketing Manager who can take ownership of our paid advertising strategy across Google Ads and other digital platforms. The ideal candidate is data-driven, creative, and experienced in managing substantial ad budgets to drive measurable ROI. You'll plan, execute, and optimize paid campaigns to achieve growth and acquisition goals.

Key ResponsibilitiesPlan, execute, and manage paid campaigns across Google Ads (Search, Display, YouTube) and other platforms like Meta (Facebook/Instagram), LinkedIn, X, and programmatic networks. Develop and implement comprehensive digital advertising strategies aligned with business goals. Manage large advertising budgets efficiently to maximize ROI and reduce CPA. Perform ongoing keyword discovery, ad copy testing, audience targeting, and bid management. Track and analyze performance metrics, prepare reports, and deliver actionable insights. Collaborate with creative, analytics, and product teams to ensure ad content and landing pages are conversion-optimized. Stay current on platform updates, industry trends, and emerging ad technologies. Manage and mentor junior team members or external agencies, as applicable. Requirements5-8+ years of hands-on experience managing Google Ads and other paid media channels. Proven track record of running high-budget campaigns with measurable ROI. Deep understanding of performance marketing metrics (CTR, CVR, CPA, ROAS, etc.). Expertise in Google Ads, Google Analytics, Tag Manager, Meta Ads Manager, and LinkedIn Campaign Manager. Strong analytical, reporting, and optimization skills using data-driven insights. Experience in A/B testing, audience segmentation, and funnel optimization. Excellent communication and project management skills. Google Ads Certification or similar credentials preferred.
Nice to Have

Experience with eCommerce, SaaS, or B2B performance marketing. Familiarity with automation tools, data visualization dashboards, or AI-driven ad optimization platforms. Team leadership or agency management experience.
Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹90,000.00 per month

Work Location: In person