Performance Marketing Manager

Year    DL, IN, India

Job Description

Merch & Tales

is a fast-growing digital marketing agency under parent company, Unified Sports. We partner with leading brands to deliver services across performance marketing, social media, branding, website & app development, and media production.

Roles & Responsibilities:



Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms. Drive customer acquisition, engagement, and retention through performance-driven strategies. Manage end-to-end campaign execution including budget allocation, targeting, creatives, A/B testing, and reporting. Track and analyze KPIs such as CAC, ROAS, CTR, CPL, and conversion rates to ensure maximum ROI. Collaborate with content, design, and sales teams to align campaigns with business goals. Stay updated with digital marketing trends, platform updates, and competitor strategies. Develop remarketing, retargeting, and funnel optimization strategies to nurture leads. Provide weekly and monthly campaign performance reports with actionable insights.

Requirements:



Minimum

5 years

of proven experience in performance marketing. Strong expertise in running paid campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms. Hands-on experience with SEO, SEM, and analytics tools (Google Analytics, Tag Manager, Data Studio, etc.). Excellent knowledge of tracking mechanisms, conversion pixels, and attribution models. Strong analytical skills and ability to derive actionable insights from data. Experience in sports/entertainment/consumer brand domains is a plus. Self-starter with the ability to manage multiple campaigns and deliver under deadlines.

Work Details:



Location: Hauz Khas, New Delhi Timings: 10:00 AM - 7:00 PM Schedule: Mon-Fri (Work from Office), Sat (Work from Home)
Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Application Question(s):

How many total years of experience do you have as a Performance Marketer? What is your Current CTC? How soon can you join us? (In days)
Work Location: In person

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Job Detail

  • Job Id
    JD4334150
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    DL, IN, India
  • Education
    Not mentioned
  • Experience
    Year