Job Description

Position Title: Performance Marketing Manager

Location: Mayapuri, Delhi

Company: Tailorworks Private Limited

Industry: Fashion / Luxury Apparel

Role Summary:

We are seeking a dynamic and data-driven Performance Marketing Manager to lead our digital advertising initiatives across Meta, Google, and LinkedIn platforms. The ideal candidate will be tech-savvy, creatively inclined, and experienced in fashion sales and marketing. This role requires a hands-on leader who can strategize, execute, and optimize performance campaigns to drive maximum lead generation and revenue.

Key Responsibilities:

Lead and manage a team of digital advertising professionals. Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and other key platforms. Strategize and manage full-funnel marketing campaigns tailored to fashion consumers. Conduct in-depth performance analysis using Google Analytics, Meta Business Suite, and other tools. Continuously A/B test ad creatives, landing pages, and CTAs for performance uplift. Track and improve KPIs including CPL, ROAS, CTR, and conversion rates. Collaborate with creative and design teams to build impactful ad content. Work closely with sales and product teams to align campaigns with revenue goals. Stay updated on the latest digital marketing trends, tools, and technologies.

Required Skills & Qualifications:

5+ years of experience in performance marketing; preferably in the fashion or luxury industry. Proven track record of managing large-scale lead generation and ROI-focused campaigns. Deep knowledge of Meta Ads Manager, Google Ads, LinkedIn Campaign Manager. Strong proficiency in analytics and attribution tools (GA4, Hotjar, Meta Pixel, etc.). Creative mindset with the ability to translate brand identity into engaging ad campaigns. Leadership experience managing performance marketers or external agency teams. Tech-savvy, with a strong understanding of pixel setup, tracking, and API integrations.

Preferred:

Experience in high-ticket or luxury fashion products. Certification in Google Ads and Meta Blueprint. Hands-on with tools like HubSpot, Klaviyo, or other CRM/marketing automation platforms.
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?100,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift Fixed shift
Work Location: In person

Expected Start Date: 01/06/2025