Job Description

Work Mode:

Remote/Hybrid

Job Type:

Full-time

About the Role

We're building a fast-growing menswear D2C brand and are looking for a

results-obsessed Performance Marketing Manager

to drive profitable growth. This is a fully remote role with complete ownership of the digital growth engine -- paid acquisition, conversion, retention, and analytics.

You will be responsible for turning ad spend into revenue, optimizing the full customer journey, and building scalable systems across

Meta, Google, Shopify, and CRM channels

. The focus is on

ROAS, contribution margin, and long-term LTV

, not vanity metrics.

What You Will Do

1. Paid Growth (Meta & Google)

Independently plan, execute, and scale campaigns on

Meta (Facebook & Instagram)

and

Google (Search, Shopping, YouTube)

Own media budgets, audience strategy, creative testing, and bidding Continuously optimize for

ROAS, CAC, CVR, and LTV

Build and refine

retargeting and full-funnel remarketing structures

Identify winning creatives and scale them; cut inefficient spends fast
2. Website Funnel & CRO (Shopify)

Own end-to-end conversion funnel:

Ad ? Landing Page ? Product Page ? Cart ? Checkout ? Repeat Purchase

Optimize: Homepage and landing pages Product listing & product detail pages Offer structures and banners Checkout experience Run structured

A/B experiments

on creatives, pages, and offers Improve

conversion rate, AOV, and overall revenue per visitor

3. CRM & Retention (WhatsApp, Email, SMS) Design and manage lifecycle automation: welcome series abandoned cart & browse flows post-purchase journeys reactivation and win-back Segment users based on behavior and value Drive repeat rate, purchase frequency, and

customer lifetime value

4. Business Analytics & ROI Ownership

Build and maintain

performance dashboards

covering: channel-wise revenue ad spend & ROAS contribution margin cohort retention & LTV Own marketing P&L and campaign-level ROI Deliver weekly and monthly growth reviews with clear action plans
5. Growth Strategy

Plan monthly and quarterly scale targets Work closely with content, creative, and product teams on: ad concepts launch campaigns messaging and positioning Stay ahead of platform changes, algorithm updates, and new growth opportunities
Who You Are

2+ years of hands-on experience in

performance marketing for D2C / fashion / lifestyle brands

Proven ability to

run and scale profitable Meta and Google campaigns

Strong understanding of: full-funnel performance marketing retargeting and attribution CRO and experimentation unit economics and LTV Comfortable working directly with: Shopify Meta Ads Manager Google Ads & Analytics CRM tools for WhatsApp, Email, and SMS Highly analytical, structured, and business-oriented Experience in

menswear or fashion

is a strong advantage
What We Value

Obsession with

revenue, margins, and ROI

Fast experimentation with disciplined measurement High ownership -- you run growth like it's your own business Ability to work independently in a remote, high-performance setup
Job Type: Full-time

Pay: ?30,000.00 - ?60,000.00 per month

Work Location: Remote