Job Description

job description
the performance marketing manager role at intent farm is designed for a strategic, data-driven marketer who has deep experience in scaling ecommerce and d2c brands through digital advertising. this role requires strong expertise in meta and google ads, a sharp analytical mindset, hands-on campaign execution, and the ability to build growth strategies across the full funnel. the manager will lead client accounts end-to-end, ensuring measurable results, efficient spends, and consistent growth across digital channels.
key responsibilities
1. campaign strategy & execution
? build comprehensive performance marketing strategies for ecommerce and d2c brands across meta ads and google ads.
? plan, launch, and scale high-performing campaigns across search, display, video, shopping, and paid social.
? implement full-funnel strategies (tof/mof/bof) and design advertising flows aligned to the brand's growth goals.
? lead creative brainstorming with the team for ad hooks, messaging, and high-performing creatives.
2. optimization & growth management
? continuously optimize campaigns for roas, cac, ctr, cvr, and other key performance metrics.
? conduct frequent a/b tests across creatives, audiences, bidding, and landing pages.
? identify new growth opportunities through market trends, competitor research, and platform insights.
? develop cro-backed recommendations to improve landing page performance and customer journey drop-offs.
3. analytics, reporting & forecasting
? translate performance data into actionable insights and strategic decisions.
? build weekly/monthly performance reports with clear reasoning, next steps, and measurable outcomes.
? manage budgets across brands while ensuring efficiency, pacing accuracy, and quarterly forecasting.
? maintain strong tracking hygiene using ga4, utm parameters, and pixel/tag implementations.
4. client communication & account leadership
? manage client relationships directly, present insights, and own communication end-to-end.
? handle performance review calls, strategy discussions, and quarterly planning sessions.
? clearly articulate decisions, optimizations, and growth recommendations to clients.
? ensure high-quality delivery through collaboration with creative, content, and analytics teams.
requirements
? 3-6 years of hands-on experience in performance marketing, specifically managing ecommerce/d2c brands.
? strong expertise in meta ads manager and google ads--search + shopping expertise is a must.
? proven track record of scaling brands with high roas, controlled cac, and efficient ad spends.
? advanced analytical skills with proficiency in ga4, looker studio, google sheets/excel.
? deep understanding of ecommerce funnels, attribution models, paid social psychology, cro, and remarketing frameworks.
? ability to build and present strategic growth plans with clear reasoning and expected outcomes.
? experience managing multiple accounts simultaneously in a fast-paced agency environment.
? strong communication skills, problem-solving ability, and ownership mindset.
? experience collaborating with creative teams to build ads that perform.
good to have
? experience with influencer + paid ads synergy strategies.
? familiarity with shopify, webflow, or landing page optimization tools.
? understanding of automation, scripts, and advanced remarketing flows.
benefits
why you should join us?
? in case you value the opportunity to work on real & challenging marketing problems
? in case you value high involvement from founders and learning from them
? in case you value having the autonomy to do things your way and not have to worry about experimental failures
? in case you care about working alongside genuine, honest peers who will have your back, no matter what
? in case you value contributing to the organisation beyond your call of duty; and getting handsomely remunerated for the extra effort
? in case you believe in always learning and want an environment which will invest into your learning for the long term
? in case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies
? in case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5-6 years back, are still with the company)
why you shouldn't join us?
? in case you are looking for a product company, ofcourse we aren't one
? in case you are looking for a very very structured corporate environment where everyone is extremely clear on their role and only has to do that. we thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to be done to get ahead
? in case you are looking for the top bracket pay in the industry - we are not the one or you. you may find hyper funded startups who can do that for you
working days: monday to friday (onsite) + saturday half day (wfh)
location: hsr layout, bangalore.

Skills Required