Job Description

Job Title: Performance Marketing Specialist
Location: Bangalore
Reporting Manager: Founder / CEO
Job Type: Full-Time
Mandatory Languages: English and Kannada
About Us:
White Gold is a technology-driven and innovative company that leverages advanced technology to provide exceptional service to our customers. As a leading player in the gold buying sector, we are dedicated to delivering unmatched value and satisfaction to our clients. With over 50 branches across Karnataka and Kerala and a strong team of 200+ employees, we have built a reputation as a trusted name in the market. Guided by our core values of integrity, innovation and customer satisfaction, we continue to redefine industry standards and exceed expectations.
Key Responsibilities
Strategy Development: Create and execute performance marketing strategies across various digital channels, including paid search, social media, display advertising, and affiliate marketing.
Campaign Management: Oversee end-to-end campaign management, from planning and execution to monitoring and optimization. Ensure campaigns are aligned with overall business goals and marketing
objectives.
Data Analysis: Utilize data analytics tools to track, analyze, and report on campaign performance. Provide actionable insights and recommendations to enhance campaign effectiveness and ROI.
Budget Management: Develop and manage budgets for performance marketing initiatives. Optimize spend based on performance metrics and strategic priorities.
Cross-Functional Collaboration: Work closely with the creative, content, and product teams to develop and implement high-impact marketing campaigns. Ensure alignment with brand messaging and overall strategy.
A/B Testing: Design and implement A/B tests to evaluate the effectiveness of different marketing strategies and tactics. Use results to drive continuous improvement.
Market Research: Stay up to date with industry trends, emerging technologies, and competitive landscape. Apply insights to refine marketing strategies and maintain a competitive edge.
Reporting: Prepare and present regular performance reports to stakeholders, highlighting key metrics, achievements, and areas for improvement.
Qualification Requirements
Educational:
Bachelors degree in marketing, Business, Analytics, or a related field. Advanced certifications (e.g., Google Ads Certification, Facebook Blueprint) are a plus.
Work Experience:
Minimum of 5 years of experience in performance marketing, with a proven track record of managing and optimizing digital advertising campaigns across multiple channels.
Skills:
Technical Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, etc.). Advanced knowledge of data analysis and reporting.
Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Project Management: Excellent organizational and project management skills. Ability to handle multiple projects simultaneously and meet deadlines.
Communication: Outstanding written and verbal communication skills. Ability to present complex information clearly and effectively to various audiences.
WHITE GOLD BULLION PVT LTD
CIN - U36999KA2017PTC101373 / GST - 29AAPCA3170M1Z5
House Of White : #75 Hosur Road, 5th Block, Koramangala, Bengaluru, Karnataka - 560095 www.whitegold.money | info@whitegold.money | 95903 04444