Job Description

About BabyMD:



BabyMD is a rapidly growing paediatric care chain focused on delivering holistic care for children. With a strong commitment to patient-centric services, we offer a range of paediatric treatments, developmental assessments, and therapies through our clinics. We aim to enhance the paediatric healthcare experience for both parents and children, with a blend of offline and technology-enabled solutions. Some of our services include consultation, vaccinations, development assessment, therapies, lactation & nutrition and many more.


Job Overview:



This is a full-time on-site role for a Performance Marketing Manager (Digital Marketing Executive), based in Bengaluru. You will play a crucial role in managing high-performing digital campaigns to drive leads, conversions, and retention. You will be responsible for planning, executing, and optimizing paid campaigns across various channels like Google Ads, Meta (Facebook/Instagram), affiliates, and more. Your strong analytical skills and attention to detail will be essential in monitoring performance metrics, managing budgets, and ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS)


This is a full time work from an office role.


We work 6 days a week.

Location: HSR, Bangalore

Reports to: Head of Marketing


Key Responsibilities:

Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), affiliates, and other performance channels. Manage budgets, monitor performance metrics, and ensure efficient cost per acquisition (CPA) and return on ad spend (ROAS). Set up events and conversion tracking (GA4, Mixpanel, PostHog, etc.) to optimize campaigns effectively. Conduct A/B testing for creatives, audience segments, landing pages, and bidding strategies to maximize impact. Collaborate with the sales team to plan sale campaigns, seasonal promotions, and retention-focused campaigns. Analyze channel performance till the bottom of the funnel (lead quality, conversions, retention) and optimize accordingly. Collaborate with content and design teams to plan campaign-specific landing pages and continuously improve relevance and conversion rates. Build reports and dashboards to provide actionable insights on campaign performance. Identify growth opportunities through competitive analysis, audience insights, and affiliate partnerships.

Requirements

3-5 years of experience in performance marketing, preferably in B2C/B2B digital-first companies or agencies. Strong analytical skills with proficiency in Excel/Google Sheets, Google Analytics (GA4), Mixpanel, PostHog, and dashboard tools (e.g., Looker Studio, Power BI). Hands-on experience managing campaigns on Google Ads, Facebook Ads Manager, and affiliate networks. Experience with CRM platforms like Zoho, LeadSquared, or similar for lead tracking and campaign integration. Solid understanding of conversion tracking, attribution models, and funnel optimization. Excellent communication skills with the ability to work cross-functionally with sales and creative teams

Other Good to Have Skills:

Knowledge or experience with AI tools such as Midjourney, RunwayML, ChatGPT, Claude, Gemini Nano Banana etc. Hands-on experience with social media platforms (Instagram, Facebook, LinkedIn, YouTube) and their analytics. Basic understanding of SEO principles. Knowledge of performance marketing assets Creativity & Communication: Excellent written and verbal communication skills, with a knack for storytelling and creating clear, concise, and persuasive copy. Project Management: Strong organisational skills with the ability to manage multiple tasks, coordinate with agencies, and meet deadlines in a fast-paced environment. Adaptability & Trend Spotting: Ability to quickly adapt to changing social media trends and platforms, with a keen eye for identifying new opportunities for engagement and growth

Benefits

A rare opportunity to work in 0 to 1, a fast paced healthcare set-up Backed by elite healthcare VCs & investors A strong positioning in the business team & huge career upside Collaborative and inclusive work culture. Competitive salary (industry standards)

Interested?

Send your resume to raman@babymd.in with the subject line: for PMM at BabyMD