Job Description

Performance Marketing Lead (B2C, FinTech)

Location: Mumbai (Onsite, 5 Days a Week)
Experience Required: 3 to 6 years
Notice Period: Maximum 30 days
Job Type: Full-Time
Industry: B2C FinTech Product Company

About the Role

We are hiring a Performance Marketing Lead with hands-on experience in customer acquisition for B2C FinTech lending or personal loan products. The ideal candidate has strong control over digital performance channels and mobile attribution platforms, with the ability to scale paid acquisition across multiple channels.

Key Responsibilities

Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, WhatsApp Drive customer acquisition for digital lending or personal loan products Build, manage, and track mobile acquisition funnels to drive installs and conversions Run attribution and cohort analysis using tools such as Appsflyer, Branch, or Mixpanel Conduct continuous A/B testing across ads, creatives, audience segments, and landing pages Work with internal teams to optimize user funnel from acquisition to repayment Analyze campaign ROI, CAC, funnel metrics, and borrower quality indicators Explore new channels for acquisition including influencers, partnerships, and offline integrations

Mandatory Requirements

Minimum 2.5 years of performance marketing experience in B2C FinTech product companies Strong experience running Google Ads, Meta Ads, YouTube, WhatsApp campaigns Experience with Appsflyer, Branch, Mixpanel, or equivalent analytics tools Proven experience in customer acquisition for lending or personal loan products Ability to work onsite in Mumbai, 5 days a week

Preferred Experience (Not Mandatory)

Experience with automation and AI-based marketing platforms Experience with creative automation tools Exposure to offline acquisition channels
Job Type: Full-time

Pay: ₹2,000,000.00 - ₹3,000,000.00 per year

Work Location: In person