Job Description

Location:

Remote

About the Project:

We are looking for an expert Media Buyer to spearhead the paid traffic strategy for a rapidly growing education brand in the

AI & Digital Skills

sector.

Our mission is to help creative professionals and freelancers future-proof their careers by mastering the latest AI tools and automation workflows. We have a validated offer and a high-converting funnel; we need a partner to manage the ad spend and drive qualified cold traffic to scale our user base.

Note: Specific details regarding the curriculum and brand assets will be provided to candidates selected for an interview.

The Role:

You will be responsible for the day-to-day management and optimization of our ad accounts on

Meta (Facebook/Instagram)

and

Google (YouTube Video).

We are looking for a rigorous tester who focuses on profitability (ROAS) and scalability.

Key Responsibilities:

Acquisition Strategy:

Execute a cohesive plan to acquire customers at a sustainable CPA, balancing volume with lead quality.

Meta Ads Management:

Manage all aspects of FB/IG campaigns. You must be adept at combating creative fatigue and finding new pockets of tech-savvy audiences.

YouTube Ads Management:

Manage In-Stream video campaigns. You must understand how to target user intent (what they are searching for) rather than just demographics.

Creative Direction:

You will lead the creative strategy. We need you to write the scripts and hooks that explain complex AI concepts in a simple, desirable way.

Data & Tracking:

Ensure pixel setups (CAPI, GTM) are robust so we can trust the data in the ad managers.

Reporting:

Weekly updates on key funnel metrics (Click-to-Lead, Lead-to-Sale, ROAS) with clear insights on what to do next.

Requirements:

3+ Years Experience:

Proven experience managing paid media budgets on Meta and Google.

Info-Product Specialist:

You MUST have a portfolio demonstrating success with

Online Courses, Coaching, or Education.

We need someone who understands how to sell knowledge, not just physical goods.

YouTube Proficiency:

You have significant experience with YouTube Video campaigns (skippable ads) and understand the platform's specific creative requirements.

AI/Tech Knowledge:

You are familiar with the modern AI landscape (ChatGPT, Midjourney, Automation) and understand the "productivity" angle for freelancers.

Analytical:

You are comfortable with numbers. You understand how attribution windows work and how to analyze funnel drop-offs.
Job Types: Part-time, Contractual / Temporary

Pay: ₹100,600.00 - ₹200,600.00 per month

Work Location: In person