Job Description

Mandatory Criteria (Can't be neglected during screening) :

? Candidate must have atleast 4 years of experience in core Performance Marketing.

? Candidates from D2C, e-commerce or FMCG industry are only applicable.

? Candidate should have handled large-scale paid media campaigns

across

Meta and Google Ads (

experience with additional platforms is a plus).

? Candidate should have managed Marketing budgets

effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly

? Candidate should have handled the budget of campaigns in Crores.

? Candidate should have expertise in

using tools such as

GA4, Meta Ads Manager, and attribution platforms etc.

? Looking for Immediate Joiners to 30 days of Notice period candidates.

Description

About Perfora:-

Perfora was co-founded by

Jatan Bawa

and

Tushar Khurana

, who together bring over 10 years of experience across consumer internet and consumer brands. The founders first connected during the

Jagriti Yatra

train journey in 2016 and have been building together since then.

Backed by marquee institutional investors such as

RPSG Capital Ventures, Sauce.VC, Lotus Herbals Family Office, Shiprocket Ventures

, and renowned entrepreneurs, Perfora is on a mission to create conscious consumer products that add real value to everyday lives while being mindful of the environment.

Learn more about us: www.perforacare.com

About the Role:-

We are looking for a highly driven and analytical

Performance Marketing Lead

to own and scale our paid marketing efforts across Meta, Google, and other performance channels. This role requires a strategic thinker with a strong bias for execution, who can deliver measurable results, optimize campaigns for ROI, and drive sustainable growth for the brand.

Key Responsibilities:-

Lead the planning, execution, and optimization of paid campaigns

across

Meta, Google, and other relevant channels

.

Manage marketing budgets

effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.

Continuously test and refine

ad creatives, audiences, ad placements, and bidding strategies to maximize impact. Analyze campaign performance using tools such as

GA4, Meta Ads Manager, and attribution platforms

. Partner with creative and content teams to develop high-performing ad assets.

Collaborate cross-functionally

with retention, product, and design teams to optimize the full-funnel experience, including landing pages.

What We're Looking For :-

4-6 years of experience in

performance marketing,

ideally in a high-growth

D2C, e-commerce, or startup environment.

Proven expertise in

managing large-scale paid media campaigns

across

Meta and Google Ads (

experience with additional platforms is a plus). Strong analytical mindset with deep knowledge of

attribution models, customer acquisition, and conversion funnels.

A creative and collaborative approach to working with design and content teams.
Job Type: Full-time

Pay: From ?1,200,000.00 per year

Work Location: In person