Job Description

Performance Marketing Lead - B2C FinTech
Mumbai | 3-6 Years Experience

We are hiring a Performance Marketing Lead for a fast-growing B2C FinTech product company.

This role is ideal for someone who has hands-on experience driving paid customer acquisition at scale and is comfortable owning numbers end-to-end.

Key Responsibilities

Own and scale paid performance campaigns across Google Ads, Meta (Facebook & Instagram), YouTube Drive customer acquisition for B2C digital products (leads, conversions, ROI focused) Optimize CPL, CAC, ROAS through continuous A/B testing (creatives, copies, audiences, landing pages) Work closely with analytics and product teams to improve funnel performance Track daily performance metrics and share actionable insights
Mandatory Requirements

3-6 years of performance marketing experience Strong B2C acquisition background (FinTech / lending / consumer apps preferred) Hands-on expertise with Google Ads and Meta Ads Data-driven mindset with strong analytical skills Experience scaling campaigns with clear ROI ownership
Good to Have

Experience with digital lending / personal loan products Funnel optimization & conversion rate optimization exposure
How to Apply
Apply directly via the link or email your resume to [utsav.gaur@talentxo.in](mailto:utsav.gaur@talentxo.in)
(Please mention "Performance Marketing Lead - Mumbai" in the subject line)

Job Type: Full-time

Pay: ₹2,000,000.00 - ₹3,000,000.00 per year

Experience:

performance marketing: 3 years (Required) B2C product companies (preferred Fintech): 3 years (Required)
Work Location: In person