Job Description

:
To drive qualified traffic, lead generation, and revenue growth by planning, executing, and optimizing data-driven digital marketing campaigns across paid media channels. The role focuses on maximizing ROI through targeted audience engagement, real-time performance monitoring, and continuous campaign improvement.

• Run and optimize paid campaigns on Google, Facebook, LinkedIn, etc.

• Manage ad budgets to ensure maximum ROI.

• Conduct audience segmentation and targeting (custom, lookalike, retargeting).

• Coordinate with creative teams for ad content and visuals.

• Track and analyze campaign performance using key metrics (CPC, CTR, ROAS, etc.).

• Conduct A/B testing for creatives, landing pages, and targeting.

• Manage programmatic ads across display, video, and native platforms.

• Prepare campaign performance reports and dashboards.

• Implement and monitor conversion tracking and attribution.

• Stay updated with latest digital marketing trends and platform changes.

Requirements

• Bachelor's degree in Marketing, Business, or related field

• Minimum 3 years of hands-on performance marketing experience

• Facebook Ads, Google Ads, LinkedIn Ads, Taboola, Programmatic, Google Analytics, GTM

Skills Required