along with good command of English, as the role involves working closely with local audiences and markets across Karnataka.
About Us
OneRoot is a fast-growing Agri-Tech company on a mission to digitize and transform India's most fundamental industry. We are building technology-driven solutions that connect farmers, businesses, and consumers -- and performance marketing is at the heart of this transformation.
Role Overview
We are looking for a highly motivated
Performance Marketing Specialist
to lead and execute digital marketing campaigns across platforms. This role requires a mix of creativity, analytical thinking, and hands-on execution. You will own the end-to-end process of campaign strategy, execution, optimization, and reporting.
Key Responsibilities
Plan, launch, and manage paid campaigns across Meta, Google, YouTube, Instagram, and WhatsApp.
Develop ad creatives, copy, and visuals to drive engagement and conversions.
Conduct A/B testing on creatives, landing pages, and audiences.
Analyze campaign performance metrics (CAC, ROAS, CTR, LTV) and optimize for ROI.
Collaborate with content creators, designers, and product teams for marketing assets.
Build and manage lead generation, nurturing, and retargeting funnels.
Execute WhatsApp and SMS marketing campaigns.
Provide regular performance reports and insights to leadership.
What We're Looking For
Proficiency in Kannada
is mandatory.
1-3 years of experience in performance marketing (freshers with strong portfolios may apply).
Strong understanding of digital platforms and campaign management.
Ability to write compelling ad copy and create engaging visuals (Canva or similar tools).
Strong analytical mindset with proficiency in performance tracking tools.
Knowledge of Indian digital audiences across Tier 1-Tier 3 cities.
Ability to work in a fast-paced, startup environment with high ownership.
What We Offer
Competitive salary (based on skill & experience).
Accommodation + Food provided.
Provident Fund (PF) and statutory benefits.
Creative freedom and ownership of campaigns.
Clear career growth path from Specialist to Growth Lead to CMO.
Opportunity to work on high-impact projects shaping India's Agri-Tech industry.
Job Types
Full-time | Permanent
Open to Freshers with demonstrated skills
Benefits
Food Provided
Provident Fund (PF)
Job Types: Full-time, Permanent, Fresher
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Food provided
Health insurance
* Provident Fund
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