Assist in end-to-end campaign creation across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
Ensure accurate implementation of targeting parameters, tracking codes, and conversion pixels.
Support in uploading creatives, writing basic ad copy, and scheduling campaigns.
Campaign Monitoring & Optimization
Track campaign performance daily to identify trends, anomalies, and opportunities for optimization.
Suggest improvements in targeting, bidding strategies, and audience segmentation.
Monitor quality scores, ad relevance, and landing page experience.
Learn to implement negative keywords and refine ad groups for efficiency.
Data Analysis & Reporting
Collect and analyze campaign data from different platforms.
Prepare dashboards and reports to highlight key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversions.
Provide actionable insights and recommendations to enhance performance.
Learn to use tools such as Google Analytics, Meta Ads Manager, and Excel/Google Sheets for reporting.
Research & Strategy Support
Conduct keyword research and competitor benchmarking for ongoing and new campaigns.
Explore emerging platforms, audiences, and formats to expand reach.
Support audience profiling and persona creation for targeted marketing.
Testing & Experimentation
Assist in planning and running A/B tests on ads, landing pages, and CTAs.
Track results, analyze statistical significance, and suggest rollouts.
Experiment with different bidding strategies and campaign objectives under supervision.
Process & Documentation
Maintain documentation of campaign setups, test learnings, and optimization strategies for future reference.
Help create checklists, SOPs, and guides for smooth execution of campaigns.
Learning & Upskilling
Stay updated with the latest digital marketing trends, tools, and platform updates.
Actively participate in training sessions, webinars, and internal knowledge-sharing discussions.
Explore certifications in Google Ads, Meta Blueprint, and Analytics as part of learning.
Job Type: Full-time
Pay: ₹5,000.00 - ₹12,000.00 per month
Work Location: In person
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