Set up and assist in managing PPC campaigns across platforms (Google Ads, Meta Ads, etc.).
Conduct keyword research, competitor analysis, and audience targeting.
Create and manage ad copies, creatives, and variations for A/B testing.
Support in creating and optimizing landing pages for better conversions.
Compile weekly and monthly performance reports (CTR, CPC, CPA, ROAS).
Research new PPC trends, tools, and ad formats to suggest improvements.
Help in preparing client presentations and campaign strategy documents.
Coordinate with design and content teams for creative requirements.
* Perform quality checks on live campaigns to identify errors or optimization opportunities.
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