Job Description

Purpose:

Take full ownership and execution of our digital marketing activities across paid media, social platforms, and content. We're looking for a self-driven marketing executor who can independently write compelling copy, launch and optimize paid campaigns, post on social media, and use AI tools to accelerate output and performance. This is not a management role--it's an execution-heavy, hands-on position.

We're Looking For Someone Who:

Has 5+ years of experience in performance marketing with a strong grasp of copywriting for ads, landing pages, and social media. Can independently create, run, and optimize paid campaigns across platforms (Meta, Google, YouTube, LinkedIn, and more). Writes high-converting copy, understands direct response principles, and crafts persuasive hooks and CTAs. Is comfortable using AI tools (ChatGPT, Jasper, Copy.ai, Canva, etc.) to produce content, automate tasks, and iterate faster. Can personally manage social media accounts, schedule posts, and respond to trends. Has strong analytical skills to evaluate performance metrics and make optimization decisions. Has hands-on experience with marketing automation and CRM platforms (Brevo, HubSpot, Zoho, etc.). Can handle end-to-end execution: from idea to published campaign. (Bonus) Has worked in the education or parent-focused market.

Key Responsibilities:

Independently create and manage performance marketing campaigns across paid and organic channels. Write ad copy, social posts, landing page content, and email sequences. Build and execute a monthly social media calendar. Use AI tools to support copy creation, audience segmentation, and ad iterations. Continuously test and optimize ads, hooks, creatives, and targeting. Track performance metrics like CAC, CPL, CTR, ROAS, and VTR; report with insights. Build and manage funnels and email automations. Operate as a one-person marketing engine (with optional future support).

Job Scorecard:

Reduction in Customer Acquisition Cost (CAC) Growth in qualified leads from paid and organic campaigns Increase in lead-to-customer conversion rate Consistent high-quality content production

Reporting:

You will report directly to the manager. You will not be managing a team initially but may collaborate with freelancers or other contractors if needed.

Work Environment & Culture:

The job is based at the Jaipur location. Fast-moving, execution-first environment with strong feedback loops Values: Integrity, Performance, Teamwork, Humility, Compassion, Realism

Growth & Perks:

Clear track to performance-based salary increases Access to training, tools, and mentorship Monthly bonuses tied to campaign results
Job Type: Full-time

Pay: ?50,000.00 - ?80,000.00 per month

Schedule:

Day shift
Supplemental Pay:

Performance bonus
Application Question(s):

Describe one campaign you personally created and scaled successfully. What was your role, what platform did you use, and what results did you achieve? Which AI tools have you used in your marketing work? Please specify how you've used them to improve output or campaign performance. Have you managed and posted directly to company social media accounts before (not just planned strategy)? Have you ever built or managed an email automation sequence or marketing funnel using a CRM? Please briefly explain. Have you worked in an education, parenting, or teen-focused brand before? If yes, what was your role?
Experience:

managing paid campaigns independently: 4 years (Required)
Work Location: In person