Job Description

: Performance Marketing Specialist

Location: Borivali, Mumbai

Experience: 3-5 years

Employment Type: Full-time

About Us:

Adoctor is a leading digital marketing company specializing exclusively in healthcare marketing for doctors and medical establishments. We are committed to delivering innovative and data-driven marketing strategies to enhance our clients' online presence and drive measurable results.

We are seeking a Performance Marketing Specialist to join our team, someone who is passionate, creative, and results-driven, with a proven track record of independently managing Google Ads and social media campaigns for healthcare establishments.

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Key Responsibilities:

1. Campaign Management:

Plan, ideate, execute, and optimize Google Ads and social media campaigns for healthcare clients.

Manage campaigns for both low-budget and high-budget clients, ensuring efficiency and maximizing ROI.

2. Analytics & Reporting:

Monitor campaign performance using Google Analytics, social media insights, and other tools.

Generate weekly/monthly reports with actionable insights to improve campaign performance.

3. Keyword Research & Targeting:

Conduct in-depth keyword research for healthcare campaigns to enhance visibility and lead generation.

Stay updated on healthcare trends and industry-specific keywords to maintain relevance.

4. Social Media Advertising:

Develop and manage campaigns on Facebook, Instagram, LinkedIn, and other platforms.

Focus on both follower growth and promotional campaigns to build brand awareness and drive patient engagement.

5. Creative Strategy:

Collaborate with the creative team to develop engaging ad copy, visuals, and landing pages tailored to healthcare audiences.

Bring innovative ideas to campaigns to capture attention and deliver measurable results.

6. Client Interaction:

Understand client requirements and tailor strategies to meet their goals.

Communicate campaign progress, insights, and outcomes in a clear and professional manner.

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Qualifications & Skills:

Experience: 3-5 years in performance marketing, with a focus on Google Ads and social media advertising.

Specialization: Proven experience working with healthcare establishments or similar industries.

Analytical Skills: Strong ability to analyze data, track KPIs, and implement data-driven decisions.

Technical Expertise:

Proficiency in Google Ads, Facebook Ads Manager, and Google Analytics.

Familiarity with tools like SEMrush, Ahrefs, or similar for keyword research and competitor analysis.

Creative Thinking: Ability to craft compelling campaigns with smart ad copies and visuals.

Language: Excellent verbal and written communication skills in English.

Adaptability: Experience working with smaller clients and scaling campaigns effectively.

Personal Attributes: Smart, detail-oriented, creative, and focused on delivering client success.

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Why Join Adoctor?

Work with a team of healthcare marketing specialists and contribute to meaningful campaigns.

Opportunity to work on diverse projects with clients across the healthcare spectrum.

Competitive salary and growth opportunities in a fast-paced, supportive environment.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Paid time off
Application Question(s):

What is your salary expectation? Please share your work portfolio. What's the zip code of your place of residence? What's your current salary per month?
Experience:

total work: 1 year (Preferred)
Work Location: In person