Job Description

Job Title: Performance Marketing Executive

Location:

Hybrid - Work from Home (5 days/week) + 1 day/week from Office (Vasundhara Enclave, Delhi - 110096)

Work Schedule:

6 days/week (Monday to Saturday)

Timings:

Full-time commitment; daily reporting is mandatory

About the Role

We are hiring a

dedicated performance marketing executor

to independently run and optimize ad campaigns for multiple D2C brands. This role is strictly results-driven -- focused on actual conversions, not vanity metrics or excuses. You will be responsible for end-to-end campaign setup, performance monitoring, reporting, creative feedback, and continuous optimization.

Important:

This is

not a freelance gig

. We do not entertain parallel projects or agency-style moonlighting. We take accountability, results, and discipline extremely seriously.

Key Responsibilities

1. Campaign Management

Create, manage, and optimize Meta (Facebook/Instagram) and Google Ads Adjust targeting, budgets, bids, and placement strategies Write and test ad copy, headlines, and hooks Ensure smooth functioning of all Shopify, Pixel, GTM, and GA integrations

2. Analytics & Reporting

Maintain daily dashboards covering ROAS, CPP, AOV, CTR, CPM Log platform-level performance from Meta, Google, Shopify, etc. Submit end-of-day (EOD) performance updates via WhatsApp and Sheet --

by 7 PM daily

3. Creative Coordination

Identify underperforming creatives and request replacements Provide performance feedback to design teams Suggest new angles, formats, and creatives based on data insights

4. Campaign Optimizations

Launch and test new ad sets every 2-3 days Proactively pause or edit underperforming ad sets Maintain a balanced structure between prospecting and retargeting campaigns

5. Access & Infrastructure

Use only your

own personal laptop/desktop

with stable internet Work via

VPN-enabled access logins

provided by Pixel Media All access is

IP-locked and activity-logged

-- for work discipline monitoring

Performance Tracking & Monitoring

KPI

How It Is Tracked

Login & Work Discipline

IP logs + device usage reports

Campaign Output

Meta and Google Ads dashboards

Sales Impact

Shopify + Amazon + Marketplace order analytics

Daily Reporting Compliance

WhatsApp + Google Sheet before 7 PM (no delays)

Weekly Performance Review

Benchmarked vs. KPIs every Monday

Creative Testing Consistency

Minimum 3 new creative variants per brand per week

What This Role Is NOT

Not for freelancers or agency employees managing other clients Not for anyone juggling multiple roles or companies Not for anyone requiring daily follow-ups or handholding Not a theory-driven job -- only practical execution and performance matters

Tools You Will Use

Meta Ads Manager Google Ads Shopify Analytics Google Analytics (GA) Google Tag Manager (GTM) Google Sheets, Docs, Slides AdCreative.ai or similar tools WhatsApp & Email for logs Loom for screen recordings (if required)

Minimum Requirements

Prior experience managing Meta & Google Ads for D2C/E-commerce brands Deep understanding of conversion optimization and performance tracking Fluent in English (written and verbal) High-speed system and reliable internet connection (mandatory) Ownership mindset with strong personal discipline

Compensation & Growth

Fixed monthly salary (paid by month-end) Performance-linked bonuses (reviewed quarterly) High-growth potential to take on more brands or a leadership role

Strict Terms of Employment

No moonlighting:

You cannot take up other freelance or marketing jobs

System control:

You must work only from your own system; access will be controlled

Zero-tolerance:

Ghosting, non-reporting, and poor discipline will lead to

immediate termination

Work logs & reporting:

Required daily, with no exceptions

Closing Note

This is a high-trust, high-responsibility role. You will be given freedom -- but with it comes non-negotiable accountability. If you are serious about performance marketing, willing to execute with discipline, and eager to grow with us -- this is your opportunity.

Mandatory System Specifications for Work From Home (WFH) Employees

All WFH team members are expected to have systems that meet the following minimum hardware and software requirements.

1. Operating System

MacBook:

?- macOS Ventura or later (macOS Sequoia preferred)

Windows:

?- Windows 11 (Home or Pro)

2. Processor / Chip

MacBook:

?- Apple M2 or M3 chip (Minimum M2, M3 preferred)

Windows:

?- Intel Core i7 (11th Gen or higher) OR ?- AMD Ryzen 7 (5000 series or higher) ?- P-series / U-series CPUs preferred for ultrabooks

3. RAM (Memory)

Minimum: 16 GB RAM (Unified or DDR4/DDR5)

This is non-negotiable to ensure multitasking across apps like browsers, Zoom, Sheets, email, Figma, Canva, and more.

4.Storage

Minimum: 512 GB SSD (Solid State Drive)

?- HDDs or slower storage formats are

not acceptable

. ?- At least 100 GB of free space must be available at all times.

5. Display

MacBook:

?- Retina Display, 13.3" or larger, minimum 2560 x 1600 resolution

Windows:

?- Full HD (1920 x 1080) minimum ?- QHD (2560 x 1600) or better preferred ?- Minimum screen size: 13.3"

6. Battery & Portability

Battery backup:

Minimum 6-8 hours of performance battery life

Portability:

Lightweight and reliable -- especially for team members in hybrid or mobile roles

7. Webcam + Audio

Mandatory:

?- 720p or higher resolution webcam ?- Good quality mic (inbuilt or external) for daily video calls

8. Connectivity

Stable Wi-Fi connection (5Ghz support preferred)

Bluetooth 5.0 or higher

9. Software Compatibility

Must be able to run:

?- Google Chrome ?- Zoom ?- Google Workspace (Docs, Sheets, Slides) ?- Slack / WhatsApp Web ?- Figma / Canva / Adobe Express (for creative roles) ?- Shopify / Amazon / Meta Ad Manager (for e-com roles)

10. Optional but Recommended

MacBook:

?- macOS Sequoia (latest), 16 GB Unified Memory

Windows:

?- Touchscreen optional, OLED/QHD panel preferred ?- i7 13th Gen or Ryzen 7 7840U for best experience

Note:

Devices will be audited periodically for compliance.

Failure to meet minimum requirements may result in restricted access to work platforms or reassignment to WFO roles.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Cell phone reimbursement Work from home
Work Location: Remote