Job Description

About the job

We are looking for a Performance Marketing Executive with 1 to 2 years of experience and strong technical understanding of IT services and a results-driven mindset. This role focuses on planning, executing, and optimizing paid digital campaigns to generate high-quality leads and measurable business outcomes.
This position is ideal for candidates who understand how digital performance marketing impacts revenue and have exposure to marketing IT services such as web development, mobile apps, SaaS, and custom software solutions.Key Responsibilities
Performance Marketing

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other performance channels Drive lead generation for IT services including web development, mobile applications, SaaS, ERP, digital transformation, and custom software Optimize campaigns based on CPL, CAC, ROAS, lead quality, and conversion rates Conduct A/B testing on ad creatives, landing pages, and conversion funnels Track and analyze campaign performance using Google Analytics, pixels, and conversion events Monitor budgets and ensure efficient spend across platforms Prepare weekly and monthly performance reports with clear insights and recommendations Collaborate with design, content, and technical teams to improve campaign effectiveness

Required Skills & Qualifications

1 to 2 years of experience Hands-on experience with Google Ads, Meta Ads Manager, and/or LinkedIn Ads Strong understanding of performance marketing metrics, funnels, and attribution Basic to intermediate technical understanding of IT services (web, mobile, SaaS, APIs, cloud basics, SDLC) Experience generating and optimizing leads for B2B or IT services Ability to analyze data and translate insights into campaign improvements Working knowledge of CRM tools, lead tracking, and reporting Strong communication and coordination skills

Good to Have

Experience in B2B performance marketing or IT services marketing Knowledge of SEO, landing page optimization, and conversion rate optimization Experience working with international campaigns or clients Familiarity with tools like HubSpot, Zoho CRM, or similar platforms

What We Offer

Direct ownership of performance-driven marketing outcomes Opportunity to work closely with technology-focused projects Fast learning curve across digital marketing and IT domains Competitive compensation with performance-linked incentives

Requirements added by the job poster

Can start immediately Working in an onsite setting
Job Types: Full-time, Permanent

Work Location: In person