to plan, execute, and optimize paid digital marketing campaigns across multiple platforms. The ideal candidate will focus on maximizing ROI, driving conversions, and scaling paid acquisition channels through continuous testing and optimization.
Key Responsibilities
Plan, execute, and optimize paid campaigns on
Google Ads, Meta (Facebook & Instagram), LinkedIn Ads
, and other platforms
Manage budgets, bids, and targeting to achieve performance goals
Monitor and analyze campaign performance (CTR, CPC, CPA, ROAS, conversions)
Conduct A/B testing on ad creatives, landing pages, and audiences
Optimize funnels for lead generation and e-commerce sales
Track and report campaign performance using tools like
Google Analytics, GA4, Tag Manager
Coordinate with design and content teams for ad creatives
Identify growth opportunities through data analysis and audience insights
Stay updated with platform updates, trends, and best practices
Job Type: Full-time
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
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