Job Description

Performance Marketing Executive -

Experience:

1 Year

Industry:

Digital Marketing / AdTech / Performance Marketing

Role Summary

The Performance Marketing Executive will be responsible for planning, executing, and optimizing paid digital campaigns to drive measurable results such as leads, conversions, and ROI across multiple platforms.

Key Responsibilities

Plan, execute, and optimize

paid campaigns

on

Google Ads, Meta (Facebook & Instagram), and other platforms

Monitor daily campaign performance and optimize budgets, bids, creatives, and targeting Track KPIs such as

CPC, CPA, CTR, ROAS, conversions, and impressions

Conduct

A/B testing

on ad copies, creatives, landing pages, and audiences Coordinate with design and content teams for ad creatives Prepare

weekly and monthly performance reports

Identify opportunities to scale campaigns while maintaining ROI Perform keyword research and competitor analysis Ensure proper tracking using

Google Analytics, Meta Pixel, and conversion tracking tools

Required Skills & Qualifications

1 year of hands-on experience

in Performance / Paid Marketing Working knowledge of

Google Ads & Meta Ads Manager

Basic understanding of

funnels, attribution, and conversion tracking

Strong analytical skills and data-driven mindset Proficiency in

MS Excel / Google Sheets

Good communication and coordination skills

Preferred Skills

Experience with

Lead Generation, App Install, or E-commerce campaigns

Familiarity with

LinkedIn Ads, Programmatic, or Affiliate Marketing

Basic knowledge of

SEO and landing page optimization

Google Ads Certification (a plus)

Key Metrics You Will Own

Cost per Lead (CPL) / Cost per Acquisition (CPA) Conversion Rate ROAS Campaign Scaling & Budget Efficiency
Job Types: Full-time, Permanent

Pay: ₹9,257.72 - ₹25,000.00 per month

Benefits:

Provident Fund
Work Location: In person