The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.
Key responsibilities:
1. Plan, execute, and manage campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other paid channels.
2. Monitor daily campaign performance, analyze data, and make real-time optimizations to maximize ROI.
3. Conduct A/B testing on creatives, copy, landing pages, and audience targeting to improve performance.
4. Collaborate with the creative team to develop ad assets that align with brand guidelines and resonate with target audiences.
5. Work with product and sales teams to ensure campaigns are aligned with business goals.
6. Manage marketing budgets effectively and provide accurate spend forecasts.
7. Track, analyze, and report key performance metrics such as CPC, CPA, ROAS, CTR, and conversions.
8. Stay updated with industry trends, ad platform updates, and emerging growth channels.
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