Job Description

Job Title: Performance Marketing Specialist (Meta & Google Ads Expert)

Experience:

Minimum 3 years

Employment Type:

Full-Time

About the Role

We are seeking a highly skilled

Performance Marketing Specialist

with deep expertise in

Meta Ads (Facebook/Instagram)

and

Google Ads

. The ideal candidate has a proven track record of planning, executing, optimizing, and scaling paid media campaigns focused on ROI, lead generation, and customer acquisition.

Key Responsibilities

1. Campaign Strategy & Planning

Develop performance marketing strategies across

Meta Ads

and

Google Ads

aligned with business goals. Create full-funnel campaign plans including awareness, consideration, and conversion objectives. Conduct competitor and market research to identify opportunities.

2. Campaign Execution

Set up, manage, and optimize campaigns on: Meta Ads Manager (Facebook & Instagram) Google Ads (Search, Display, YouTube, Performance Max, Remarketing) Write effective ad copy, select creatives, and coordinate with design teams.

3. Optimization & Performance Management

Continuously monitor campaign performance and optimize for: CPL, CPA, ROAS, CTR, CVR Quality of leads and customer acquisition cost Perform A/B testing on creatives, audience segments, and landing pages.

4. Analytics & Reporting

Track and report campaign data with precision using: Google Analytics (GA4) Meta Ads Manager insights Google Tag Manager (GTM) Generate weekly/monthly performance reports with actionable insights and recommendations.

5. Budget & ROI Management

Manage monthly budgets efficiently across multiple platforms. Ensure maximum ROI with controlled spend and optimal allocation across campaigns.

6. Collaboration

Work closely with the sales, product, and creative teams to ensure campaign alignment. Suggest landing page improvements to enhance conversion rates.

Required Skills & Qualifications

Minimum 3 years of hands-on experience

in performance marketing. Proven expertise in running and optimizing

Meta Ads

and

Google Ads

. Strong understanding of

digital funnels, audience targeting, and bidding strategies

. Proficiency in

GA4, GTM, Google Data Studio

, and other analytics tools. Ability to manage large budgets and deliver measurable results. Strong analytical skills and data-driven decision making. Excellent communication, copywriting, and problem-solving abilities.

Preferred Skills

Experience with marketing automation tools (HubSpot, Zoho, Mailchimp). Knowledge of SEO/SEM fundamentals. Experience working in high-growth environments (e-commerce, D2C, SaaS, real estate, etc.).
Job Type: Full-time

Pay: From ?30,000.00 per month

Work Location: In person