Performance Marketing Executive

Year    UP, IN, India

Job Description

Job Title: Performance Marketing Specialist



Location:

Kanpur

Working Days:

6 Days (2nd Saturday Off)

Working Hours:

10:00 AM - 6:30 PM

Experience:

6 Months - 2 Years

Vacancy:

1

About Us





The

Performance Marketing Specialist

will be responsible for planning, executing, and optimizing high-performing advertising campaigns across

Google Ads, Meta Ads, and other paid platforms

. This role requires analytical thinking, creativity, and strong strategic skills to drive traffic, generate leads, and enhance brand visibility.

Key Responsibilities1. Campaign Management



Develop, execute, and optimize PPC campaigns for

Google Ads, Meta Ads

, and other ad platforms. Perform daily account checks, track performance metrics, and adjust bids for better results.

2. Strategy Development



Plan and implement effective paid media strategies to boost visibility and traffic. Conduct A/B testing, refine keywords, creatives, and bidding strategies.

3. Analysis & Reporting



Analyze campaign data and provide insights to improve ROI. Prepare weekly and monthly reports on campaign performance, KPIs, and revenue impact.

4. Budget Management



Allocate and manage campaign budgets efficiently. Monitor spending and adjust strategies to maximize ROI.

5. Cross-Functional Collaboration



Work closely with the content, design, and product teams to develop creatives and landing pages. Coordinate with the SEO team to ensure paid and organic strategies align.

Qualifications



Bachelor's degree in

Marketing, Business, or relevant field

.

Minimum 6 months-2 years experience

in performance marketing (Google Ads + Meta Ads mandatory). Proven experience managing large-scale and multi-vertical campaigns.

Skills Required



Strong analytical and data-driven mindset. Proficiency in

Google Ads, Meta Ads, Google Analytics

. Knowledge of SEO, SEM, and market research. Excellent communication and presentation skills. Strong command of

MS Excel & PowerPoint

. Ability to work in a fast-paced environment. Google Ads Certification & Meta Certification preferred. Experience with bid management tools is a plus.
Send your CV on 8233354405

Job Types: Full-time, Permanent

Pay: ?18,000.00 - ?33,438.34 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4801414
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    UP, IN, India
  • Education
    Not mentioned
  • Experience
    Year