Job Description

Job Title:

Performance Marketing Executive (Google & LinkedIn Ads)

Department:

Marketing / Growth

Location:

Kaushambi Ghaziabad

Experience Required:

2-4 Years

Employment Type:

Full-Time

About the Role

We are looking for a

results-driven Performance Marketer

who can plan, execute, and optimize paid campaigns across

Google Ads and LinkedIn Ads

. The ideal candidate should have hands-on experience in managing ad budgets, driving qualified leads, and maximizing ROI through data-driven strategies.

Key Responsibilities

Plan, create, and manage

Google Search, Display, and LinkedIn Ads

campaigns. Conduct

keyword research

, audience targeting, and A/B testing for creatives and ad copies. Optimize campaigns regularly to improve

CTR, CPC, and Conversion Rate

. Set up

conversion tracking

using tools like

Google Tag Manager

and

Google Analytics

. Analyze campaign performance and generate weekly/monthly reports with insights and action plans. Coordinate with the design and content team for ad creatives and landing pages. Manage and monitor campaign budgets effectively to ensure high ROI. Execute

remarketing and retargeting

campaigns for warm leads. Stay updated with platform changes and new ad formats or targeting options.

Required Skills & Competencies

Proven experience in

Google Ads

(Search, Display, YouTube) &

LinkedIn Campaign Manager

. Strong analytical skills and familiarity with

Google Analytics

and

Google Tag Manager

. Excellent understanding of

CPC, CPA, ROI, CTR, and CPL

metrics. Ability to create performance reports and recommend optimization strategies. Creative mindset with attention to ad copywriting and visual details. Basic knowledge of

SEO and landing page optimization

is a plus.

Qualification

Bachelor's degree in Marketing, Business, or related field. Google Ads Certification / LinkedIn Marketing Certification preferred.
Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person