Job Description

Location:

Vasundhara

Experience:

2-5 years

Department:

Marketing

Industry:

D2C | E-commerce | Consumer Goods

About Us:

We are a fast-growing D2C brand focused on delivering innovative and high-quality products directly to consumers via digital platforms. With a sharp focus on customer experience, brand building, and online growth, we are seeking a performance-driven marketer to scale our digital acquisition efforts across key platforms.

Key Responsibilities:

Campaign Management:

Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Amazon Ads, and other relevant channels.

ROAS & CAC Optimization:

Drive maximum ROI while lowering customer acquisition cost (CAC) and improving return on ad spend (ROAS).

Creative Coordination:

Collaborate with design and content teams to produce high-converting ad creatives and landing pages.

Data & Analytics:

Monitor, analyze, and report campaign performance using Google Analytics, Meta Ads Manager, and other tools.

Audience Segmentation:

Build effective targeting strategies including remarketing, lookalikes, interest-based, and demographic targeting.

A/B Testing:

Run structured experiments on creatives, messaging, and landing pages to optimize performance.

Funnel Tracking:

Own the full-funnel performance - from impression to checkout and repeat purchases.

Platform Expertise:

Stay updated with latest ad platform changes, tools, and policy updates to ensure compliance and innovation.

Requirements:

Proven experience managing performance marketing for a

D2C eCommerce brand

. Hands-on expertise in

Meta Ads, Google Ads, Google Shopping

, and

Amazon Advertising

. Strong understanding of

conversion funnels

,

pixel/data tracking

, and

eCommerce attribution

. Experience with

Google Analytics, GA4, Facebook Events Manager

, and

performance dashboards

. Creative + Analytical mindset with strong decision-making skills. Excellent communication and collaboration abilities.

Good to Have:

Experience with D2C tools like

Shopify, WooCommerce, Klaviyo, WebEngage

Knowledge of affiliate/influencer marketing or organic social performance. Prior experience scaling a brand from early traction to
1 Cr/month revenue or more.

Must Have:

Proven experience with meta Ad, Google Ads
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Schedule:

Day shift
Language:

English (Required)
Work Location: In person