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PROFILE SUMMARY
As a Performance Marketing Specialist, you will plan, execute, and optimize paid campaigns across platforms like Google Ads, Facebook, and Instagram. The candidate will be required to analyze performance metrics, conduct A/B testing, and manage budgets to maximize ROI. Collaborating with creative and analytics teams, An Ideal candidate will be responsible for aligning strategies with business goals, integrating SEO with paid ads, and providing regular performance reports while staying updated on industry trends to drive results.
ROLES & RESPONSIBILITY
? Plan, execute, and optimize paid marketing campaigns across platforms like Google Ads and Meta Platforms
? Monitor performance metrics and analyze campaign data to optimize strategies and maximize ROI
? Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve performance
? Allocate and manage marketing budgets to ensure maximum ROI across campaigns
? Collaborate with creative, content, and analytics teams to align strategies with business goals
? Prepare detailed performance reports and provide insights to stakeholders
? Integrate SEO strategies with paid advertising efforts for a comprehensive marketing approach
? Stay updated with industry trends, tools, and best practices to enhance marketing strategies
SKILLS
? Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Facebook Ads Manager)
? Strong analytical skills with the ability to interpret data and derive actionable insights
? Excellent communication skills for effective reporting and collaboration with teams
? Familiarity with A/B testing and conversion rate optimization (CRO) techniques
? Knowledge of SEO best practices and techniques to complement paid marketing efforts
ELIGIBILITY
? Bachelor's degree in Marketing, Business, or a related field
? 2+ years of experience in performance marketing or digital marketing
WORKING DAYS & TIME
? Monday to Saturday (Alternate Saturdays Off)
? 10:00 AM - 6:30 PM
Job Type: Full-time
Pay: ?15,000.00 - ?20,000.00 per month
Schedule:
Day shift
Application Question(s):
Do you have Experience in Meta Ads?
Language:
English (Preferred)
Work Location: In person
Expected Start Date: 01/06/2025
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Job Detail
Job Id
JD3736325
Industry
Not mentioned
Total Positions
1
Job Type:
Contract
Salary:
Not mentioned
Employment Status
Permanent
Job Location
UP, IN, India
Education
Not mentioned
Experience
Year
Apply For This Job
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.