Job Description

About the Role:

We are seeking a highly motivated and data-driven

Performance Marketing Executive

to lead and optimize our paid marketing campaigns across multiple digital channels. The ideal candidate will have hands-on experience in driving customer acquisition, optimizing ROI, and scaling campaigns while collaborating with cross-functional teams.

Key Responsibilities:

Plan, execute, and manage performance marketing campaigns across

Google Ads, Facebook/Meta, LinkedIn, Instagram, and other digital platforms

. Drive measurable outcomes in terms of

lead generation, sales, app installs, or sign-ups

, depending on business goals. Continuously monitor and optimize campaign performance (CPC, CPA, ROAS, CTR, Conversion Rates). Perform A/B testing on creatives, ad copies, and landing pages to improve conversions. Manage campaign budgets effectively and maximize ROI. Track, analyze, and report on campaign performance with actionable insights. Stay updated with digital marketing trends, tools, and best practices. Collaborate with design, content, and sales teams to ensure alignment of marketing strategies with business objectives.

Requirements:

Bachelor's/Master's degree in Marketing, Business, or a related field. Proven experience (2+ years) in

Performance Marketing / Digital Marketing

. Hands-on expertise with

Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC platforms

. Strong understanding of

SEO, SEM, retargeting, display advertising, and programmatic buying

. Excellent analytical and problem-solving skills; proficiency with

Google Analytics, Excel, and reporting tools

. Strong communication and project management skills. Ability to work in a fast-paced environment and meet deadlines.
Job Types: Full-time, Permanent

Benefits:

Provident Fund
Work Location: In person