Job Description

We are looking for a Performance Marketing Fresher who is sharp, analytical, and eager to learn how to run high-performing ad campaigns on Meta, Google, and other paid platforms. This role is ideal for someone who enjoys numbers, creativity, and problem-solving, and wants to build a strong foundation in digital advertising.

Responsibilites

Assist in setting up Meta Ads and Google Ads campaigns across multiple industries Research target audiences, interests, demographics, and competitor ads Write ad copies, headlines, hooks, and variations for testing Coordinate with designers and video editors to produce ad creatives Monitor daily performance metrics: CPC, CTR, CPM, CPL, ROAS Prepare structured performance reports for clients and internal reviews Analyse campaigns to identify what worked, what didn't, and why Help manage lead forms, landing page flows, and WhatsApp/CRM integrations Support optimisation tasks such as budgeting, audience refinement, and creative testing Maintain campaign sheets, naming conventions, and internal trackers Perform regular A/B tests and document outcomes for learning Stay updated on platform changes, ad trends, policies, and new features Follow Profitcast's internal SOPs for campaign setup, optimisation, reporting, and client communication
Job Type: Full-time

Pay: ?16,000.00 - ?20,000.00 per month

Benefits:

Provident Fund
Application Question(s):

Are you willing to complete a two-month internship to demonstrate your skills? Given your expertise and background, what CTC do you expect? This is an entry-level position for freshers with 0-1 year of experience. Does this match what you are applying for? Are you comfortable working onsite at our East Tambaram, Chennai location?
Education:

Bachelor's (Preferred)
Work Location: In person