Job Description

Job Title:

Performance Marketing Executive

Location:

Jaipur

Experience Required:

1-3 Years

Industry:

IT / Software / Technology

Job Overview

We are looking for a data-driven and result-oriented

Performance Marketing Executive

to manage and optimize paid marketing campaigns. The candidate will be responsible for driving qualified leads, improving ROI, and scaling digital campaigns across multiple performance channels for our IT products and services.

Key Responsibilities

Plan, execute, and optimize

paid marketing campaigns

on: Google Ads (Search, Display, YouTube) Meta Ads (Facebook & Instagram) LinkedIn Ads Other PPC platforms as required Generate

high-quality leads

for IT services, software solutions, or products. Monitor campaign performance and continuously optimize for

CPL, CPA, ROAS, and conversions

. Conduct keyword research, competitor analysis, and audience targeting strategies. Set up and manage

conversion tracking

using Google Tag Manager, Google Analytics, and pixels. Perform

A/B testing

on ads, landing pages, and creatives. Manage campaign budgets effectively to maximize ROI. Prepare and present

weekly/monthly performance reports

with insights and improvement plans. Coordinate with the design and content team for ad creatives and landing pages. Stay updated with the latest trends in digital advertising and performance marketing.

Required Skills

Strong knowledge of

Google Ads and Meta Ads Manager

. Experience in

lead generation campaigns

(preferably in IT or B2B domain). Understanding of

conversion tracking, pixels, and analytics tools

. Good knowledge of

CPC, CPA, CTR, ROAS, funnel optimization

. Ability to analyze data and make data-backed decisions. Basic understanding of landing page optimization. Proficiency in Excel/Google Sheets for reporting.

Preferred Qualifications

Experience working in an

IT / Software / Tech company

. Knowledge of LinkedIn Ads and B2B marketing strategies. Familiarity with CRM tools and marketing automation platforms.

Soft Skills

Analytical mindset Strong communication skills Detail-oriented Ability to manage multiple campaigns simultaneously

What We Offer

Competitive salary Growth opportunities in digital marketing Dynamic and collaborative work environment Exposure to global IT projects
Job Type: Full-time

Pay: ?20,908.67 - ?25,623.64 per month

Work Location: In person