to plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate should be analytical, ROI-focused, and hands-on with ad platforms, while continuously improving performance through testing and insights.
Key Responsibilities
Plan, execute, and optimize paid campaigns on
Google Ads, Meta (Facebook & Instagram), and other platforms
Manage budgets, bidding strategies, and campaign structures to maximize ROI
Conduct A/B testing on creatives, copies, audiences, and landing pages
Monitor daily performance metrics such as
CPC, CPA, ROAS, CTR, conversions
Create and manage funnels for lead generation and conversion-focused campaigns
Analyze campaign data and prepare performance reports with actionable insights
Coordinate with design, content, and social media teams for creatives and ad copies
Stay updated with the latest
performance marketing trends, tools, and platform updates
Scale high-performing campaigns while controlling costs
Ensure tracking setup using
Meta Pixel, Google Tag Manager, Google Analytics
Required Skills & Qualifications
1-2 years of hands-on experience in
performance or paid marketing
Strong knowledge of
Google Ads & Meta Ads Manager
Experience in lead generation, e-commerce, or app install campaigns
Good understanding of targeting, retargeting, and lookalike audiences
Ability to analyze data and optimize campaigns accordingly
Basic understanding of landing pages and conversion rate optimization (CRO)
Excellent communication and coordination skills
Proactive, detail-oriented, and result-focused mindset
Good to Have
Experience with
LinkedIn Ads or Programmatic Ads
Familiarity with tools like
Google Analytics, GTM, Hotjar, Excel
Experience working with agencies or multiple clients
Knowledge of funnel building and marketing automation
How to Apply
Interested candidates can share their
resume and case studies
at
Komal.sharma@talknlock.com
Job Type: Full-time
Pay: ₹15,000.00 - ₹40,000.00 per month
Experience:
Performance marketing: 1 year (Preferred)
Work Location: In person
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