Job Description

We are looking for a data-driven and detail-oriented

PPC Marketing Executive

(or a high-potential Intern) to join our digital marketing team. You will be responsible for assisting in the planning, execution, and optimization of paid search and social campaigns. The ideal candidate has a foundational understanding of Google Ads and Meta Ads, a passion for data analysis, and the ability to write compelling ad copy that converts.

Key Responsibilities

Campaign Management:

Assist in setting up and managing paid campaigns across platforms including Google Ads (Search, Display, Shopping) and Meta Ads.

Keyword Research:

Conduct in-depth keyword research to identify high-intent search terms and build comprehensive negative keyword lists.

Ad Copywriting:

Draft engaging headlines and descriptions for text ads, and collaborate with the creative team for visual ad assets.

Monitoring & Optimization:

Track daily spend and performance metrics (CTR, CPC, Conversion Rate) to ensure campaigns stay within budget and meet ROI goals.

A/B Testing:

Help design and execute split tests for ad copy and landing pages to improve Quality Score and user experience.

Reporting:

Assist in preparing weekly/monthly performance reports using Google Analytics and Excel to provide actionable insights.

Trend Tracking:

Stay updated with the latest trends in SEM, platform updates, and competitor strategies.
Requirements & Skills

Education:

Bachelor's degree in Marketing, Business, Mathematics, or a related field.

Technical Knowledge:

Basic to intermediate hands-on experience with

Google Ads Manager

and

Facebook Ads Manager

.

Analytical Mindset:

Proficiency in

MS Excel

(Pivot Tables, VLOOKUPs) is essential for data manipulation.

Certifications:

Google Ads Search/Display or HubSpot certifications are highly preferred.

Soft Skills:

Strong attention to detail, proactive problem-solving, and the ability to manage multiple tasks under deadlines.

Communication:

Excellent written and verbal communication skills for ad copywriting and internal reporting.
What Success Looks Like (KPIs)

Maintaining a healthy

Quality Score

(7/10 or above) across core campaigns. Demonstrating a steady improvement in

ROAS

(Return on Ad Spend) through iterative testing. Efficient budget management with minimal overspend or underspend.
Job Type: Full-time

Pay: ₹10,000.00 - ₹12,000.00 per month

Benefits:

Work from home
Work Location: Remote